Marketing Director

Summary

Join Optiwatt's growth trajectory to 1,000,000 cars and beyond as a Growth Marketer, connecting thousands of electric vehicles to our energy supply, reducing CO2 emissions and preventing grid blackouts. You will analyze trends in user behavior, campaign performance, and channel efficacy to optimize costs, seize opportunities, and inform roadmap iteration.

Responsibilities

• Identify value propositions that will resonate with specific customer segments and test combinations of creative assets, digital advertising channels, and demographic targeting data to achieve campaign results
• Analyze trends in user behavior, campaign performance, and channel efficacy to optimize costs, seize opportunities, and inform roadmap iteration
• Brainstorm new channels, partnerships, or approaches that Optiwatt could leverage to maximize its user, financial, or impact metrics
• Prioritize a backlog of ideas with imperfect information to estimate the likelihood of success, then execute on that plan regardless of experience
• Strategize at the highest level in the morning, but also be willing to put boots on the ground in the afternoon, utilizing a scrappy desire to meaningfully translate growth into action regardless of seniority or personal preferences
• Supply team with reports on needs, problems, interests, competitive activities, and potential for new products and services
• Keep abreast of best practices and promotional trends
• Continuously improve through feedback, as an individual, team, and organization
• Represent Optiwatt’s ethics, mission, and values with the highest level of integrity