Director Media Distribution

Summary

Join ESL FACEIT Group (EFG) as the Director of Media Distribution, a remote position based in the US, UK, or Europe, where you will lead the sales strategy for their global platform distribution. This role involves developing, expanding, and optimizing distribution channels for streaming platforms, ensuring alignment with EFG's business goals and monetization strategies. You will collaborate with internal teams, particularly Advertising and Sales, to drive revenue growth through effective sales strategies and partnership development. The ideal candidate will have a strong background in media distribution, direct sales, and a proven ability to innovate and lead in a fast-paced, dynamic environment.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field; MBA preferred
• 10+ years of experience in media distribution, sales, or a related field, with at least 5 years in a leading role
• Proven track record of global distribution management , with strong experience in securing high-profile deals on platforms like Twitch, YouTube, X, TikTok, OTT platforms, Telecommunication Companies, and FastTV operators
• Proven success in negotiating large-scale media deals with platforms and global stakeholders, including event organizers, content creators, and technology partners

Responsibilities

• Negotiate and secure high-profile distribution deals for Esports events, ensuring broad global reach to unlock maximized monetization through ad sales and sponsorships (done by other teams)
• Leadership & Strategy Development Take the lead on all global distribution efforts for major Esports events such as Intel Extreme Masters, ESL Ones, ESL Pro Leagues, Snapdragon Pro Series, and the Esports World Cup , ensuring content is effectively distributed across partnered streaming services such as Twitch & YouTube, and social platforms such as X (formerly Twitter), TikTok , and others
• Negotiate and secure high-profile distribution deals for Esports events, ensuring broad global reach to unlock maximized monetization through ad sales and sponsorships (done by other teams)
• Collaborate with the Advertising team to integrate advertising solutions into the digital distribution channels, ensuring that campaigns align with revenue targets and brand objectives
• Drive partnerships with leading digital platforms and OTT services, maintaining strategic relationships to guarantee premium content placement and distribution opportunities
• Lead the development and execution of the new FastTV distribution strategy , focusing on scaling reach, user engagement, and revenue growth across emerging and established digital platforms
• Spearhead the development of innovative distribution models to capitalize on new technologies and audience trends, ensuring ongoing leadership in the Esports and media space
• Lead the sales process for new distribution opportunities, from prospecting and negotiations to closing and contract management
• Develop and manage sales pipelines, ensuring aggressive yet achievable revenue targets are met across various distribution platforms
• Negotiate deals and partnerships with an emphasis on favorable terms for both short-term and long-term growth
• Monitor industry trends, competitor activities, and audience behavior to adjust sales tactics and strategies for maximum impact
• Collaborate, mentor, and develop a high-performing distribution sales and partner management team, fostering a culture of collaboration, accountability, and continuous improvement
• Work closely with internal teams (e.g., Production, Marketing, Data Analytics, and FaceIT, Brand Partnerships, and Product) to ensure seamless content delivery across all distribution channels
• Collaborate with Legal and Finance teams to structure contracts and ensure compliance with all industry regulations
• Regularly report on progress to senior leadership, highlighting key metrics such as distribution reach, partnership performance, and advertising revenue impact
• Use data-driven insights to optimize sales strategies, ensuring ongoing success in the evolving media landscape
• Track market performance and ROI on distribution partnerships and initiatives to ensure long-term sustainability and profitability

Preferred Qualifications

• Excellent leadership, communication, and negotiation skills , with the ability to manage relationships at senior levels within key digital platforms and Esports organizations
• Data-driven mindset , with the ability to leverage analytics to optimize distribution strategies and drive decision-making
• Ability to navigate complex partnerships in the fast-paced and rapidly evolving world of Esports and digital media
• Proven ability to lead teams through high-pressure, high-profile events , ensuring smooth execution of live-streaming and content distribution
• Innovative thinker who stays ahead of the curve in identifying new opportunities and technologies for media distribution and monetization
• Deep understanding of the Esports ecosystems , including live-streaming, digital media trends, audience engagement, and monetization strategies (preferred)
• Expertise in the development of FAST TV (Free Ad-Supported TV) and other OTT or digital distribution models
• Strong understanding of the advertising landscape , including digital advertising, programmatic buying, and content monetization