Senior Content Specialist

Summary

Join Homeward Health's creative team as a Senior Content Specialist and copywriter, leading messaging for members across all channels. You will develop impactful campaigns for multiple audiences, including members, providers, health plans, and corporate partners. This role involves creating diverse marketing materials and shaping creative strategy across various channels. Success requires collaboration with AI tools to enhance efficiency and output. You will combine conceptual skills with communication expertise, working with the creative director and other team members. The position demands a deep understanding of Homeward's target audiences and adherence to brand strategy, client guidelines, and industry regulations.

Requirements

• Note: Portfolio/Writing samples will be required
• 7-10+ years of copy writing and content development, including experience with CMS regulations, preferably in an agency or corporate environment
• Ability to thrive in a fast-paced start up environment, managing multiple projects simultaneously, as well as being flexible to pivot based on changing priorities
• In depth understanding of the healthcare industry, especially Medicare and Medicaid populations
• Strong problem-solving skills and the ability to transform complex ideas into engaging creative strategies
• Plain language, copyediting and editing skills
• Experience using multiple AI tools as part of the creative process
• Manage Homeward’s brand identity while co-branding with clients and communicating the company services effectively
• Self-starter comfortable working independently and with a team
• Fast learner who isn’t afraid to ask questions and step in to help
• Excellent organizational and communication skills
• Bachelor’s degree in English, Marketing, Journalism, or a similar field

Responsibilities

• Partner with the Creative Director to develop and drive creative strategies for Homeward’s health plan member audience
• Developing content for marketing materials in different media channels, including but not limited to, direct mail, digital and print collateral, scriptwriting, emails, SMS texts, flyers, brochures, social media, website and landing pages, and more
• Creating content that shows the Homeward value— making it simple to understand and still comprehensive
• Leading engagement growth with messaging that is consistent across all channels; driving measurable increases in website visits, open rates, click-throughs, calls, and conversions with a deep understanding of different audience segments’ needs, wants, and expectations
• Conceptual and strategic thinking; ability to develop a “big idea” grounded in an overarching strategy that informs campaign creativity
• Gain a deep understanding of Homeward’s target member audiences and create ideas that align with their needs, circumstances and lifestyle
• Knowledge of best practices and distinctions across platforms, ensuring that assets and copy are tailored to the respective mediums
• Collaborating with internal stakeholders to refine messaging for external audiences
• Partnering with designers to ensure your copy complements the layout and aligns with the overall creative and brand strategy
• Building strong relationships with subject matter experts and compliance to ensure materials are accurate, helpful, and on-message
• Staying open to feedback and revisions to continuously improve the quality of messages
• Experience using AI solutions , or evidence of an emerging skill set needed to acquire and implement automation to improve efficiency, speed from concept to creation, and overall productivity

Benefits

• Medical, dental, and vision insurance with 100% of monthly premium covered for employees
• Competitive salary and possible equity grant
• Supplemental performance bonus opportunities
• Relocation and travel reimbursement
• Loan repayment support
• Company-sponsored 401k plan + match
• Generous paid time off
• Comprehensive training provided