Social Media Director

Summary

Join OKX, a leading crypto exchange, as their Social Media Director to lead the global social team in crafting impactful social media content and growing their online communities. You will ideate and execute social storytelling across various platforms, collaborate with influencers, and generate engaging content. The role requires developing strategic frameworks, managing projects, and fostering cross-functional collaboration. You will be responsible for growing a community of crypto and OKX evangelists and staying ahead of social media trends. This position demands a deep understanding of the crypto and web3 ecosystem and a proven track record of success in social media marketing.

Requirements

• 10+ years of experience in social media and/or brand marketing
• Previous experience in crypto or web3 and/or deep understanding of its culture and ecosystem
• Previous experience creating for social media channels X, Instagram, TikTok, Discord
• Social capital and experience with top creators and influencers
• You love and live memes - from classic memes to irl trends, you know whats going on in popular culture
• You get your dopamine from creative taglines and social first storytelling
• You have framework thinking and an owner mentality
• Strong project management skills
• Portfolio that demonstrates your strategic, conceptual, and design skills
• Proficient in social design tools: Figma, Canva
• Exceptional communication skills in English
• Problem-solver and flexible to adapt to the ever-evolving climate of social media
• Prioritization skills and ability to manage timely social projects and evergreen campaigns

Responsibilities

• Ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat and TikTok
• Work with influencers to create socially charged community programs, video content and memes
• Generate interesting influencer briefs and prompts
• Grow and galvanize a community of crypto and OKX evangelists
• Continuously explore new trends to stay ahead of the curve and deliver innovative social content
• Generate strategic framework and copy for brand and product campaigns that bring home our brand's unique tone of voice and distinctive style
• Collaborate with internal departments to establish campaign objectives, align distribution requests and complete tasks
• Create SOPs for effective cross-functional collaboration, resolve conflicts and motivate the team to bring their most creative self to work everyday

Preferred Qualifications

• Strong photography skills
• Video editing skills

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events