Director, Media Relations

Summary

Join Praytell's Media Team as Director, Media Relations, leading media relations for brands in their Imbibe & Dine practice. You will develop media strategies, secure coverage, and drive cultural relevance across platforms. This role involves building press relationships, crafting compelling stories, and mentoring junior staff. Food and beverage experience is essential. The position offers a competitive salary, comprehensive benefits, and flexible work arrangements. Praytell is an award-winning agency known for its supportive and ambitious team.

Requirements

Have food & beverage experience

Responsibilities

• Join Praytell’s Media Team to support brands in our Imbibe & Dine practice, which spans beer, wine & spirits, food & beverage, and restaurant clients
• Be accountable for inserting our clients into culturally-relevant media conversations across verticals
• Develop compelling media angles and identify feature storytelling opportunities to generate interest and secure coverage; both traditional (e.g., print, online, broadcast) and emerging (e.g., Substacks, podcasts, social/digital video, e-newsletters)
• Drive detailed, innovative media strategies and all aspects of their execution in collaboration with the account team
• Provide strategic input on campaign strategies and plans, sharing strong, insight-driven POVs, builds and pushes
• Work with the account team on media lists, press releases, briefing docs, bylines and mailers
• Cultivate and expand your relationships with media (including digital, social, broadcast, etc.); network with media to build relationships via virtual/IRL meet-and-greets
• Manage proactive and reactive media relations for clients
• Mentor and train junior staff in media relations strategy and skills, which includes participating in and leading development programs for staff and culture initiatives
• Stay up-to-date on industry news, trends and updates to inform media strategy and recommend new pitch angles/ideas
• Collaborate with other members of the Media Team to develop ongoing industry POVs, share learnings from media meetings, and act as a media relations brain trust for the PR department
• Participate in new business opportunities (note, this may require occasional travel), as well as mentorship and training programs for junior staff development
• Join client calls and serve as the subject matter expert on media trends, emerging platforms, target outlets, etc
• Media train spokespeople as part of upcoming campaign work and staffing interviews on behalf of clients

Benefits

• Salary: $105,000 - $125,000
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP), where you receive shares of Project Worldwide, our parent company, for every year you work here
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), more than a dozen company holidays and mental health days
• Flexible work locations within the US, remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago and New York
• Flex Fridays, aimed to keep Fridays meeting-free (with exceptions) for focused work and providing you space to support your personal wellbeing while delivering great client service
• Access to our Employee Assistance Program (EAP) giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our company offsite (eligibility based on employee start date)
• Our wonderful Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)