Director, Social Media & Influencer

Summary

Join Later as their Social Media & Influencer Director, reporting to the VP of Corporate Marketing. Lead and develop Later's social media strategy and team, driving innovation and business results across platforms. Oversee all aspects of Later's social presence, from high-level strategy to team development. This role demands a strategic thinker with proven experience in building high-performing social media teams and demonstrating measurable business impact. You will develop and execute a comprehensive social media strategy, define KPIs and OKRs, and spearhead innovative initiatives. The position also involves team leadership, cross-functional collaboration, budget management, and performance analysis.

Requirements

• 10+ years of experience in social media marketing with at least 5 years in leadership roles
• Proven track record of building and leading high-performing social media teams
• Experience developing social media strategies for B2B SaaS companies, preferably in marketing technology
• Demonstrated ability to tie social media efforts to measurable business outcomes
• Strong understanding of social media analytics, attribution, and ROI measurement
• Experience managing significant social media budgets and agency relationships
• Excellent presentation and communication skills, with the ability to influence senior leadership
• Deep understanding of major social platforms, their algorithms, and best practices
• Experience with enterprise social media management, analytics, and listening tools

Responsibilities

• Develop and execute a comprehensive, multi-platform social media strategy aligned with Later's business objectives and target audiences
• Define KPIs, OKRs, and ROI frameworks that tie social media efforts to business outcomes and revenue growth
• Spearhead innovative social media initiatives that position Later as the leader in social media management and influencer marketing
• Identify emerging platforms, technologies, and trends to keep Later at the forefront of social media innovation
• Develop and own the long-term roadmap for social media growth and impact
• Lead, mentor, and grow a high-performing social media team, including hiring, training, and performance management
• Foster a culture of creativity, data-driven decision making, and continuous improvement
• Conduct regular performance reviews and create growth opportunities for team members
• Establish clear roles, responsibilities, and workflows to maximize team efficiency and output quality
• Identify skill gaps and provide professional development opportunities for team growth
• Serve as the social media authority across the organization, advising leadership on platform changes, industry shifts, and strategic opportunities
• Collaborate with Product Marketing, Content Marketing, Demand Generation, and Creative teams to develop integrated campaigns that achieve business goals
• Partner with Sales and Customer Success teams to leverage social content in the buyer journey
• Work with Product teams to showcase Later's features and gather customer feedback
• Present social performance, insights, and recommendations to C-level executives and board members
• Develop and manage annual social media budget, ensuring efficient allocation of resources
• Evaluate and select tools, technologies, and platforms to support social media operations
• Manage relationships with external vendors, agencies, and influencer partners
• Implement processes to maximize team productivity and content quality
• Establish comprehensive analytics frameworks to measure social media performance against business goals
• Develop executive-level reporting that demonstrates the impact of social media on pipeline and revenue
• Lead data-driven optimization efforts to continuously improve content performance and ROI
• Analyze competitor strategies and industry benchmarks to identify opportunities and threats
• Ensure Later's brand voice, visual identity, and messaging are consistently represented across all social platforms
• Lead the evolution of Later's social presence as platforms and audience preferences change
• Identify opportunities to showcase Later's thought leadership in the creator economy
• Develop innovative content formats and campaigns that differentiate Later from competitors

Preferred Qualifications

Background in marketing to enterprise B2C brands and agencies is highly preferred

Benefits

$165,000 - 180,000 base + bonus