Director, Integrated Media Investment

Summary

Join Crossmedia, a global media independent agency, as a Director of Media Investment. Champion media investment, delivering innovation and excellence. Oversee client media investment across various channels (Video/CTV, Display, Local TV/Audio, OOH/Print, Ad Ops, Programmatic, Search, Social). Lead the One Marketplace team, integrating all channels for optimal investment. Steward the investment product, providing strategic leadership based on in-depth client understanding. Participate in team training, new agency processes, and enterprise deals. The role demands strong media planning & buying principles, ethical conduct, and client relationship management.

Requirements

• 6 + years of experience in media investment and campaign management
• A thorough understanding of the media landscape and how it’s evolving
• Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business
• Advance media product delivered to clients, fueled by a holistic understanding of advertising and media
• Liaison between partner agencies, vendors, in-house client strategy/creative teams
• Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI
• Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities
• Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value
• Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations
• Participation in new business
• Strong listening skills believes good thinking can come from anyone and any place
• A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team

Responsibilities

• Oversee client media investment across various channels (Video/CTV, Display, Local TV/Audio, OOH/Print, Ad Ops, Programmatic, Search, Social)
• Lead the One Marketplace team, integrating all channels for optimal investment
• Steward the investment product, providing strategic leadership based on in-depth client understanding
• Participate in team training, new agency processes, and enterprise deals
• Reliable, ethical & operates in the best interest of Crossmedia & clients
• Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners
• Is fully committed to staff training of team members and serves as a mentor
• Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients
• Develop internal processes to ensure ability to meet cross channel investment needs on businesses
• Focuses on a quality product, adhering to Crossmedia's high standards
• Has a strong foundation in media planning & buying principles
• Own the investment product with and maintain sound rationale in investment selection decision for each plan
• Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives
• Ensure teams across all channels adhere to processes and manage whos doing what by when
• Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts
• Negotiate and create effective deals and buying solutions and Joint Business Plans for the client
• Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech )
• Stays up to date with marketplace offerings and new opportunities
• Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client
• Maintain sound buys and ensure strong cross channel reporting and insights
• Personal efforts generate satisfaction – clients, team, company
• Displays a high level of personal dedication and motivation
• Contributes to Crossmedia culture
• Participates in training to enhance their professional growth
• Participates in the recruitment/retention of XM talent
• Effectively troubleshoots team concerns
• Builds esprit de corps through strong team

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role)
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers