Director of Communications

Summary

Join our marketing team as a seasoned Director of Communications to elevate brand visibility across consumer-facing and B2B markets, spearhead public relations and media efforts, and serve as a strategic storyteller.

Requirements

• Proven experience in managing media relations and crafting impactful PR strategies for high-growth brands
• Exceptional communication and storytelling skills, with the ability to distill complex ideas into compelling messages
• Strong crisis management skills and experience serving as a brand spokesperson
• Established network with media, journalists, and industry influencers is a plus
• Ability to work independently, manage multiple projects, and collaborate effectively with cross-functional teams
• Proficient in media tracking and PR software; experience in analyzing and reporting on PR metrics
• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field
• 7+ years of experience in public relations, corporate communications, or a similar field, preferably within the CPG or beverage industry

Responsibilities

• Develop and implement innovative PR strategies that drive brand awareness and strengthen BeatBox’s position in consumer and B2B markets
• Manage media relations, including press releases, to secure positive coverage in key publications, news outlets, and industry journals
• Identify and secure interview opportunities with top-tier consumer media outlets; coordinate executive visibility through podcasts, industry panels, and conferences to establish leadership as thought leaders in the beverage industry
• Oversee brand messaging across all external communication platforms to ensure a consistent, aligned voice that reinforces BeatBox’s values
• Cultivate strong relationships with industry influencers, journalists, and advocates to champion BeatBox in the broader market
• Organize press events and media tours, creating engaging experiences to deepen journalists’ and influencers’ connections to the brand
• Develop and implement crisis communication plans, serving as the spokesperson to safeguard BeatBox’s reputation during challenging situations
• Identify and pitch compelling story ideas that highlight BeatBox’s unique selling points and innovation within the beverage space
• Create and maintain a media contact database to enhance outreach and streamline relationship management
• Monitor media coverage and industry trends, using insights to inform and adjust PR strategies and messaging as needed
• Ensure major PR initiatives align with social media messaging, quarterly marketing programs, and innovation launches, supporting a unified communication approach
• Work with marketing and creative teams on campaigns, product launches, and event support through targeted media outreach
• Oversee brand spokesperson training for executives and key team members, preparing them for public engagements
• Measure and report PR effectiveness through metrics such as earned media, media impressions, engagement, and reach, evaluating the impact of communication strategies