Director of Content and Brand

Summary

Join Health-E Commerce as their highly strategic and hands-on Director of Content and Brand! Lead content strategy and execution, defining the brand voice and actively creating compelling copy. Oversee a team of copywriters, driving collaboration and excellence. This dual role requires expertise in content strategy, brand development, and hands-on content creation across various digital channels. You will also manage and mentor a team, collaborate cross-functionally, and stay ahead of industry trends. The position offers a competitive salary, bonus eligibility, comprehensive benefits, and a 100% remote work environment.

Requirements

• Minimum of 8+ years of experience in content creation, brand strategy, or editorial roles, with prior experience in e-commerce and digital channels
• Proven expertise in creating and implementing brand guidelines
• Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing work across digital channels like email, SMS, paid ads, and website
• Experience tailoring copy for D2C, B2B, and B2B2C audiences
• Experience managing and mentoring a team of writers
• A deep understanding of SEO, content marketing, and performance-driven copywriting
• A passion for health and wellness brands and the ability to translate that into engaging content
• Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines

Responsibilities

• Define and maintain the brand voice and tone across all brands and channels (e.g., website, email, social media, product pages)
• Develop and execute content strategies that align with our brand vision, business goals, and audience needs
• Create comprehensive content brand guidelines to ensure consistency in all communications, including: Highlighting the voice of the customer to inform tone and messaging
• Establishing clear reasons to believe that reinforce trust and brand authenticity
• Defining brand tone and voice to connect meaningfully with diverse audience segments
• Write and edit high-impact copy across multiple digital channels, including: Website, email, SMS, paid advertisements, and banner ads
• Tailor content for Direct-to-Consumer (D2C), B2B, and B2B2C audiences
• Partner with teams across Marketing, product, and design to ensure copy is compelling, on-brand, and optimized for performance
• Lead, mentor, and inspire a team of copywriters, fostering creativity and growth
• Review and provide constructive feedback on team deliverables to ensure quality and alignment with strategy
• Work closely with executive leadership to align content strategies with overall business goals, contributing to the company’s vision and growth trajectory
• Clearly communicate content vision and decisions to stakeholders across the organization, ensuring alignment and buy-in from key decision-makers
• Collaborate with integrated marketing marketing to analyze user behavior and performance metrics, driving actionable insights and design improvements
• Keep up-to-date with the latest content trends, tools, and best practices, particularly in e-commerce and health tech
• Foster a culture of continuous learning within the content team, encouraging experimentation and pushing creative boundaries
• Use analytics and performance metrics to measure the effectiveness of content and make data-driven improvements
• Stay updated on industry trends and competitors to continuously innovate our content approach

Benefits

• Compensation: $ 130,000-160,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours