Director, Content Marketing

Summary

Join Later as the Director, Content Marketing and spearhead our content strategy and thought leadership initiatives. You will create high-impact content resonating with enterprise B2C brands and marketing agencies. This role blends content, research, and SEO, leveraging Later's platform data into compelling narratives. Reporting to the VP of Corporate Marketing, you'll manage content programming, quarterly research, and relationships with freelancers and agencies. Your work will solidify Later's authority and drive pipeline growth. The position requires 10+ years of B2B content marketing experience, including 3+ years in a leadership role, and a bachelor's degree in a relevant field. A competitive salary range of $190,000 - $210,000 base + bonus is offered.

Requirements

• 10+ years of B2B content marketing experience with at least 3+ years in a leadership role
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven track record of building and developing high-performing content teams
• Experience managing complex content operations and budgets
• Demonstrated success in developing content strategies that drive measurable business results
• Experience creating content for enterprise B2B audiences and senior decision-makers
• Strong analytical skills with experience connecting content to revenue metrics
• Expertise in managing complex editorial calendars across multiple channels and formats
• Experience with marketing technology stack optimization
• Background in social media or influencer marketing

Responsibilities

• Define and articulate Later's content vision and strategic roadmap, aligning with broader marketing and business objectives
• Build a comprehensive, cross-channel content strategy targeting enterprise B2C brands and agencies alongside creators in the marketing ecosystem
• Establish content governance frameworks that ensure quality, consistency, and performance
• Develop and optimize the content team's tech stack, including AI and project management tools, and processes for maximum efficiency
• Set and track ambitious goals for content's contribution to business growth
• Oversee the execution of research-based content initiatives including quarterly reports, annual industry benchmarks, and ongoing data journalism
• Establish measurement frameworks and reporting systems that demonstrate content ROI
• Partner with leadership to allocate resources effectively across content initiatives
• Manage the content department budget across freelance writers, SMEs, and agency support
• Ensure content operations are efficient, scalable, and aligned with company objectives
• Build strategic partnerships with Brand, SEO, Demand Gen, Research, Design, Product Marketing, Sales, and Services teams
• Represent content initiatives at the leadership level and secure necessary resources
• Collaborate with Sales leadership to ensure content supports enterprise sales cycles and enablement
• Partner with Research and Data Science to leverage Later's unique platform data
• Foster relationships with industry thought leaders and media partners
• Manage, mentor, and develop a team of three direct reports: Senior Content Marketing Manager, Content Marketing Manager, and Podcast Host
• Build a high-performing content department with clear roles, responsibilities, and career paths
• Develop processes for coaching team members and providing actionable feedback
• Manage relationships with agencies, freelancers, subject-matter experts (SMEs) and other external partners
• Implement governance models that ensure content quality, accuracy, and alignment
• Stay ahead of enterprise content marketing trends and innovations
• Lead data-driven content optimization initiatives
• Establish regular content auditing processes and methodology

Preferred Qualifications

• MBA or advanced degree in relevant field
• Previous experience at an enterprise SaaS company
• Experience leading podcast or multimedia content programs
• Experience with enterprise MarTech platforms
• Background in data journalism or research-based content
• Public speaking experience at industry events

Benefits

• $190,000 - 210,000 base + bonus
• Hybrid work option