Brand Director

Summary

Join Team Rubicon as their Director, Brand and lead the creative vision and strategy that strengthens TR’s identity, amplifies its impact, and drives audience engagement. You will oversee brand storytelling, content creation, and digital engagement. The ideal candidate is a proven leader with experience managing high-performing teams and a deep understanding of brand narrative creation. This remote position, based anywhere in the US, reports to the Chief Advancement Officer. The role involves collaborating across teams to enhance TR’s visibility and ensuring alignment between brand initiatives and the organization’s mission. Expect a challenging yet rewarding experience in a rapidly growing organization.

Requirements

• Bachelor’s degree or equivalent experience
• 10+ years of experience in brand management, creative direction, or marketing
• 5+ years of experience in a leadership role
• Proven ability to develop and execute brand strategies that drive engagement and growth
• Strong leadership and team management skills, with a track record of fostering high-performing teams
• Deep experience in content creation, digital marketing, and social media strategy
• Exceptional storytelling skills with a keen eye for design, video, and creative execution
• Ability to thrive in a fast-paced, high-growth environment with a hands-on, roll-up-your-sleeves approach
• Experience managing external creative agencies and vendors

Responsibilities

• Serve as a senior leader for the Brand team, collaborating with the Chief Advancement Officer (CAO) to guide and shape an integrated brand strategy across all digital and traditional platforms
• Lead and manage the Brand team, providing strategic direction, mentorship, and professional development to ensure high performance and collaboration
• Oversee brand storytelling, ensuring alignment with TR’s mission and values across creative assets, digital platforms, and partner activations
• Lead the development and execution of a comprehensive brand identity that elevates TR’s market presence and mission impact
• Develop and manage content strategies that support audience growth, engagement, and brand affinity
• Drive social media strategy, optimizing content for audience expansion and deepening engagement
• Work across the Advancement team to foster collaboration, effective communication, and trust
• Ensure brand consistency across all marketing channels and organizational materials
• Collaborate with the strategic partnerships team to ideate and execute creative campaigns with corporate partners, maximizing brand visibility and social impact
• Provide TR field teams with branded assets, messaging strategies, and creative tools to enhance their communication efforts and engagement with local communities
• Manage external creative vendors, agencies, and production teams to enhance brand storytelling as needed
• Leverage data-driven insights to refine brand messaging, content strategies, and audience engagement tactics
• Work with internal stakeholders to ensure brand assets effectively support fundraising, volunteer engagement, and operational initiatives

Preferred Qualifications

• Evening and weekend schedule supporting leadership meetings, video conferences, events, and operations
• This position requires up to 30% travel for site visits, conferences, and donor meetings

Benefits

• Flexible Unlimited Paid Time Off
• Generous holiday schedule (including a paid week off between winter holidays)
• Matching 401k contributions up to 4% with no vesting requirement
• 100% company-paid health benefits for employees and their dependents
• Professional development, leadership development and events/conferences
• Paid time off to volunteer with the non-profit of your choice
• One-week all-inclusive onboarding experience