Director of Content Marketing

Summary

Join Visier as the Director of Content Marketing and play a pivotal role in shaping and executing a high-performing content marketing strategy. You will be responsible for developing and implementing a comprehensive content strategy, collaborating with the VP of Communications & Content and other teams. Your focus will be on creating impactful content that resonates with target audiences across all stages of the customer journey. This role requires a strong understanding of content marketing best practices and a proven track record of success in B2B content marketing. You will manage and collaborate with stakeholders, track content KPIs, and stay updated on industry trends. The position offers a competitive salary and bonus.

Requirements

• A sense of ownership and autonomy, with a strong perspective on what excellence in content marketing looks like
• A track record of developing and implementing content strategies that leverage diverse formats to engage key personas throughout the buyer journey - contributing to business and brand growth
• Ability to establish content KPIs and performance tracking to report on content impact
• Strategic and results-oriented mindset with a penchant for being incredibly organized
• Strong stakeholder management and communication skills
• 7+ years of experience in B2B content marketing, plus if Enterprise content marketing
• Interest in testing, bold initiatives, and taking risks

Responsibilities

• Develop and execute content strategy aligned with business goals - across multiple audience personas across the buyer and customer journey
• Implement content processes for efficient and effective content creation
• Oversee full-funnel content creation for key personas across various formats and channels
• Effectively manage and collaborate with stakeholders in Marketing, Sales, Customer Success and the Leadership team
• Write, edit, and oversee Content excellence across a global team, upholding and helping to iterate on our brand guidelines and voice and tone
• Establish, track, and report on content KPIs to demonstrate business impact
• Build relationships with internal and external content partners including our lead researcher, executive thought leaders, and industry analysts and influencers
• Help manage the content budget and resources
• Stay updated on industry trends and best practices, utilizing the latest technologies and suggesting new ways of working for efficiency and excellence

Preferred Qualifications

• SaaS experience
• HR Tech experience

Benefits

• The base pay range for this position in the $150k - $220k/year + bonus
• Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role