Director, Content & Demand Marketing

Summary

Join Carrot Fertility as their Director of Content and Demand Marketing, leading the demand generation, content, and digital engagement strategies. You will drive brand awareness, attract new customers, and nurture relationships through a multi-channel approach. Lead a team responsible for demand generation campaigns, SEO, content strategy, and social media, ensuring alignment with business objectives. Collaborate cross-functionally with Marketing, Sales, and Customer Success teams. Develop and execute a comprehensive digital marketing strategy. Manage and create various content assets. This role reports to the VP of Marketing and offers a competitive salary.

Requirements

• 10+ years of experience in digital marketing with a strong track record of driving measurable business impact
• Exceptional written and verbal communication skills
• Experience leading and developing high-performing marketing teams
• Deep understanding of multi-channel digital strategies
• Strong analytical skills with experience in reporting, analysis, and funnel optimization
• Expertise in marketing automation, CRM platforms, and performance marketing tools
• Strong organizational and project management skills and ability to meet deadlines
• Excellent communication and storytelling skills, with the ability to craft compelling messaging and collaborate cross-functionally
• Ability to thrive in a fast-paced, evolving environment with shifting priorities

Responsibilities

• Lead a team of specialists across SEO, demand generation, content marketing, and social media, providing strategic direction and mentorship
• Develop and execute a comprehensive digital marketing strategy that drives awareness, engagement, and customer acquisition
• Manage the content marketing strategy, ensuring the creation of high-quality, compelling content that educates and converts our target audiences
• Manage and author multiple types of content assets (whitepapers, blog posts, social media posts, etc.) for multiple audiences
• Collaborate cross-functionally with other marketing leaders, sales, and customer success to align digital marketing efforts with business objectives
• Align marketing efforts with sales, customer success, and other cross-functional teams to maximize impact
• Balance long-term strategic plans with ad hoc requests to support the day-to-day business needs
• Bring a forward-thinking, test-and-learn mindset, proactively experimenting with new tactics, channels, and messaging to drive growth and continuously improve performance
• Oversee inbound and outbound demand generation programs, ensuring they generate high-quality leads and support revenue goals
• Optimize digital campaigns across paid and organic channels, leveraging data-driven insights to enhance performance
• Support the Content Marketing Manager as they write and produce relevant, dynamic, best-in-class content for Carrot’s website, editorial platforms, events, and other assets
• Mentor the Sr. SEO Manager on initiatives to improve digital authority, drive organic traffic, and enhance discoverability
• Provide strategic oversight and guidance for email marketing and lead nurture programs, ensuring high performance and conversion throughout the funnel
• Lead and support the development of engaging digital experiences—including webinars and virtual events—by setting direction and enabling executional excellence
• Review performance data and insights regularly to make informed, data-driven optimizations
• Manage budgets, allocate resources effectively, and secure leadership buy-in for innovative digital initiatives

Preferred Qualifications

• Experience in healthcare and/or workplace benefits
• Global audience background
• Hands-on experience with paid media strategy, including PPC, display, and paid social campaigns
• Background in B2B marketing, particularly in SaaS or healthcare industries
• Experience running A/B tests and optimizing digital campaigns for maximum efficiency

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package