Director, Market Access Marketing

Summary

Join Nuvalent, a dynamic early-stage company focused on developing selective cancer medicines, as their Director, Market Access Marketing. Reporting to the VP of Marketing and with a dotted line to the Senior Director, Payer and Reimbursement, you will play a pivotal role in executing the Market Access and Pricing strategy for zidesamtinib and neladalkib. This role demands strategic planning, including developing compelling value propositions and managing market access marketing agencies. You will also be responsible for creating market access materials, engaging with payers and providers, and supporting integrated delivery networks and GPOs. Furthermore, you will develop internal training materials, conduct competitive analyses, and ensure regulatory compliance. This position requires extensive experience in market access, payer marketing, or reimbursement strategy within the biotechnology or pharmaceutical industry.

Requirements

• Bachelor’s degree required; advanced degree (MBA, PharmD, or PhD) preferred
• 10+ years of experience in biotechnology, pharmaceuticals, or healthcare with a focus on market access, payer marketing, or reimbursement strategy
• Product launch experience, preferably including oral products in oncology
• Experience collaborating with NCCN for development of bespoke NPP and personal promotion materials for providers
• Deep understanding of payer and reimbursement landscape, including Medicare, Medicaid, and commercial insurers
• Experience developing and executing market access strategies in a commercial launch setting
• Strong analytical skills and ability to translate data into actionable insights
• Excellent cross-functional collaboration and communication skills
• Ability to manage multiple projects and drive results in a fast-paced environment

Responsibilities

• Develop compelling value propositions and messaging highlighting clinical benefits, cost-effectiveness and differentiation
• Manage market access marketing AOR to refine strategy, messaging, and materials
• Work with cross-functional teams to develop pricing, reimbursement, and contracting strategies aligned with business objectives
• Identify and capitalize on strategic opportunities to best position Nuvalent products in National Accounts (e.g., National GPOs, Aggregators, Physician Networks, Pathways and Strategic Partners), including and beyond annual meetings, conferences, congresses which this role will oversee
• Develop Market Access Materials – Create tailored presentations, digital content and key messaging for payers and providers
• Refine and implement PIE strategy, messaging and materials to meet payer expectations and regulatory guidelines
• Craft evidence-based messaging to support formulary inclusion, reimbursement pathways and EHR integration
• Prepare pricing, coding and coverage documents addressing payer concerns
• Equip distribution partners with materials on product availability and logistics
• Educate healthcare professionals on reimbursement and formulary details
• Develop resources for PSP including financial assistance and copay support
• Ensure patients have clear coverage, affordability, and access guidance
• Design enrollment and specialty pharmacy documentation
• Provide customized access and reimbursement guides for sales team
• Updating external stakeholders on formulary status and changes
• Develop educational content on IRA Medicare Part D Benefit Redesign and Medicare Part C/D background
• Organize Payer & Provider Advisory Boards for market insights
• Incorporate relevant HEOR into value messaging and monitor pricing, access strategies and cost-effectiveness data to incorporate
• Ensure all materials meet FDA, CMS, and payer regulations

Preferred Qualifications

• Entrepreneurial spirit and disruptive mindset
• Successful track record working in a fast-paced, rapid-growth environment
• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams
• Strong verbal and written communications
• Proven ability to grow and develop others
• Record of achievement, innovation, and compliance