Director of Data Management & Analytics

Summary

Join Blueland, a revolutionary company in cleaning and personal care products, committed to eliminating single-use plastic packaging. As the Director of Data Management & Analytics, you will lead the development and execution of the company-wide data strategy, ensuring data accuracy and integrity across systems. You will collaborate with cross-functional teams to evolve data infrastructure, establish data practices, and foster a data-driven culture. This role involves managing the internal Analytics Manager and partnering with various departments to define data ownership and streamline data flows. You will build dashboards, develop demand planning models, conduct analyses to inform business decisions, and drive data literacy across the company. This position reports to the SVP of Growth Marketing and offers a competitive salary and benefits package.

Requirements

• 7+ years in data management/governance and analytics in e-commerce and CPG environments
• Direct experience in ecommerce is required, with hands-on proficiency in Shopify, Amazon Seller Central, and NetSuite strongly preferred
• Experience with BI tools is required—Looker (preferred) Tableau, Power BI, etc. (bonus points for familiarity with Hex)
• Expert proficiency in SQL
• Familiarity with R and/or Python
• Direct experience with data infrastructure and/or engineering
• Deep understanding of master data concepts and experience implementing governance frameworks
• Strong grasp of key business/financial metrics including Margins (Product/Contribution/Net),CoGS, LTV, CAC, Cohort Reporting, Retail Velocities, etc
• Strong problem-solving skills around data cleanup, deduplication, and system reconciliation
• Experience partnering across Marketing, Operations, and Finance to support cross-functional goals
• Comfortable rolling up your sleeves in a high-growth, resource-constrained startup environment
• Excellent communication skills—able to simplify complexity and influence stakeholders
• Bachelor’s degree required; advanced degree or certifications in data-related fields a plus
• Interested in and passionate about the environment, sustainability and the Blueland mission

Responsibilities

• Establish and maintain Data Standards and Governance for Item Master and Customer Master Data
• Facilitate cross-functional execution of new or change management procedures to ensure data quality and consistency across all systems and reporting
• Ensure data from Shopify, Amazon, NetSuite, 3PL WMS (Warehouse Management System), and other systems are integrated and aligned, providing a unified view of master data and reporting
• Identify, analyze, and resolve data quality issues, including duplication, inconsistencies, and inaccuracies across systems and reporting
• Manage & mentor knowledgeable internal Analytics Manager and partner on efficiently splitting up incoming data requests
• Partner with Sales Channel Leads, Product Marketing, Operations, & Finance to define data ownership and streamline data flows
• Build flexible dashboards in Looker to power self-serve reporting for the Growth Team (Acquisition, Retention, DTC Digital Product, Amazon, CX), Finance, Operations, and other cross-functional teams
• Be a key partner in developing demand planning models for existing products and upcoming new product launches across all sales channels (DTC, Amazon, Retail)
• Conduct deep dive analyses to inform key business decisions
• Evaluate tools and tech to strengthen data infrastructure and reduce reporting friction
• Drive data literacy and self-service reporting across the company through documentation and enablement

Benefits

• Health benefits
• Stock options
• Generous paid time off
• Paid holidays
• Paid civic engagement days
• Paid parental leave
• 401k (employee contribution)
• Professional development stipends
• Remote work reimbursements
• Various discounts to like-minded companies and more