Director of Digital Product & Conversion

Summary

Join Freebird, a high-growth DTC brand, as their Director of Digital Product & Conversion. This leadership role centers on optimizing the eCommerce site, leading digital product strategy, experimentation, and UX improvements. You will manage a team, driving A/B testing and collaborating cross-functionally. The ideal candidate has extensive DTC eCommerce experience, specifically scaling brands and leading CRO, UX, dev, and site operations teams. Success involves a consistent testing cadence, a clear roadmap aligned with business priorities, and a high-performing user experience. Freebird offers a fully remote position with comprehensive benefits.

Requirements

• Have 5–10 years of experience in DTC eCommerce, with a track record of growing revenue through site optimization and testing
• Have brand-side experience leading or building internal eCommerce and CRO teams—or worked deeply with DTC brands at a CRO/Shopify agency
• Know Shopify Plus inside and out—apps, checkout flows, subscription logic, localization, and customization
• Think like a performance marketer but execute like a product leader —turning data into meaningful site experiences
• Are a natural team builder and manager—able to lead cross-functional teams toward rapid, aligned execution
• Thrive in a fast-paced, results-driven startup with a strong testing culture

Responsibilities

• Own the digital product vision and roadmap, aligning site performance with business goals and revenue targets
• Lead and operationalize a high-velocity CRO & experimentation program across all core web experiences
• Shape and prioritize the site experience around DTC metrics: conversion rate, AOV, repeat rate, and LTV
• Build and scale a dynamic, global DTC experience—ensuring pricing, currencies, shipping, and compliance are market-ready
• Drive insight-led, high-velocity A/B testing across landers, PDPs, cart/checkout, upsells, offers, bundles, etc
• Collaborate cross-functionally with Paid Media, Creative, Retention, and Product to test offers, messaging, flows, and incentives
• Translate data into clear hypotheses, test briefs, and rapid iterations with measurable business impact
• Lead a cross-functional team: CRO Manager, UX/UI Designers, and Full-Stack Developer
• Create systems and sprints to prioritize, build, QA, and launch tests and experience upgrades
• Develop team members and guide strategy, execution, and learnings across departments
• Own the Shopify Plus tech stack —ensuring speed, compliance, and integration across apps, subscriptions, localization, and more
• Implement and manage tools for personalization, testing, analytics, and site enhancements
• Partner with Operations and Product to ensure site reliability, SKU logic, and international features are executed cleanly

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position