Director Of Ecommerce Product And Cro

Summary

Join Freebird, a company redefining personal care with electric head shavers through a subscription model, as their Director of eCommerce Product & CRO. This leadership role involves taking full ownership of Freebird's website, driving performance through conversion rate optimization (CRO), UX design, and data-driven experimentation. You will build and scale a high-performing eCommerce team, manage Shopify operations, and optimize the website for international expansion. The ideal candidate possesses extensive experience in DTC eCommerce, CRO, and data analysis, along with strong leadership and communication skills. Freebird offers a fully remote work environment, comprehensive benefits, competitive compensation, and opportunities for growth.

Requirements

• Extensive experience managing and optimizing eCommerce websites for direct-to-consumer brands
• Demonstrated success in running high-impact testing programs, including A/B and multivariate testing, with measurable improvements in conversion rates, average order value (AOV), and customer lifetime value (CLTV)
• Advanced understanding of website analytics, event tracking, and performance reporting. Ability to turn raw data into actionable insights that drive key business decisions
• Deep familiarity with Shopify and its ecosystem (e.g., ReCharge, app integrations), front-end development principles, technical SEO, and eCommerce platform operations
• Strong ability to partner with marketing teams to align website performance with broader acquisition and retention goals, driving measurable improvements in traffic conversion
• Experience designing and implementing semi-localized experiences to optimize international growth, including managing multi-region strategies for performance and usability
• Proven ability to hire, mentor, and lead high-performing teams, fostering a culture of innovation and accountability. Experience scaling teams to meet the needs of a growing business
• Strong understanding of user experience design principles, customer behavior, and product management, with a focus on crafting seamless and engaging customer journeys
• Ability to clearly articulate strategies, results, and data insights to stakeholders while effectively managing multiple priorities in a fast-paced environment

Responsibilities

• Develop and execute a prioritized roadmap for testing and optimization to improve conversion rates and user experience
• Create and refine high-performing landing pages and funnels, collaborating closely with marketing to align with campaigns
• Ensure accurate tracking of KPIs like conversion rates, AOV, and funnel performance. Use data to identify opportunities and measure results
• Establish and scale a high-performing eCommerce team, including CRO, UX/UI, and analytics experts
• Manage Shopify operations, app integrations, and site maintenance to ensure smooth daily functionality
• Optimize the website for international audiences, delivering localized experiences

Preferred Qualifications

Experience with subscription-based models and scaling high-growth businesses

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location
• Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health
• Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success
• 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life
• Opportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobility