Director Of Ecommerce

Summary

Join Thuma as their dynamic Director of eCommerce, leading and innovating across their digital ecosystem. You will drive eCommerce strategy, manage digital product development, optimize UX, and enhance digital merchandising. This role requires collaboration with engineering teams to create a seamless online shopping experience. The position can be based in San Francisco or remotely. Thuma offers a comprehensive benefits package including equity, 401k matching, health insurance, paid parental leave, and various perks. The ideal candidate is customer-focused, data-driven, and experienced in managing cross-functional teams.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field (MBA preferred)
• 7+ years of direct experience in eCommerce with a focus on Digital Merchandising, Digital product management, UX, and engineering at an eCom/DTC brand
• 4+ years of eCom leadership experience overseeing various eCommerce teams such as Digital Product, UX, Digital Merchandising & Engineering, leading the end to end execution of roadmaps (new features & architecture) & execution of new product launches
• Proven track record of leading and scaling eCommerce teams in a high-growth environment
• Strong understanding of digital product management, including experience with agile methodologies
• Excellent analytical skills with experience in data-driven decision-making
• Familiarity with eCommerce platforms, CMS, analytics tools, and A/B testing methodologies
• Exceptional communication, leadership, and project management skills

Responsibilities

• Develop and execute the eCommerce strategy in collaboration with the SVP of Digital to elevate our online brand experience and increase core web KPIs
• Lead and mentor a team across Digital Product, Digital Merchandising, UX and Engineering, fostering a collaborative and results-driven environment
• Stay abreast of eCommerce trends, consumer behaviors, vendors and competitive landscape to identify and implement growth opportunities
• Manage end-to-end delivery of our core eCom initiatives
• Oversee user experience design and product roadmaps to deliver intuitive, engaging, and seamless premium shopping experiences
• Collaborate with stakeholders such as Brand, Creative & Product to prioritize feature development and ensure alignment with customer needs and business goals
• Lead Conversion Rate Optimization (CRO) by leveraging competitive research, testing methods such as A/B & multi-variant testing and data-driven insights to refine digital touch points
• Implement merchandising strategies that elevate the Thuma brand and enhance product discoverability and encourage conversion
• Partner with merchandising and marketing teams to curate and optimize our growing product assortments, navigation & product listing pages, landing pages and product detail pages
• Utilize analytics to monitor product performance and continuously optimize digital merchandising tactics across Navigation, PLP, PDP, On-site Search & Home-and Landing Pages
• Oversee the engineering function to ensure that platform performance, security, and scalability meet business requirements
• Collaborate with internal and external development teams to maintain and improve eCommerce infrastructure and integrations
• Drive initiatives to implement new technologies and enhance site functionality for a best-in-class digital experience
• Oversee web operations and work closely with operations & customer experience to ensure great experiences from pre to post-purchase
• Leverage analytics tools to monitor KPIs, conduct funnel analysis, and identify areas for improvement across the digital customer journey
• Implement and refine CRO, and personalization strategies to boost traffic, AOV and conversion
• Prepare and share performance reports to leadership, providing clear insights and recommendations for future initiatives

Preferred Qualifications

MBA

Benefits

• Equity/401k: Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions
• Extras: 12 weeks of paid parental leave and company sponsored membership at One Medical
• Dream Setup: MacBook Air, Airpod Pros, Magic Mouse, Magic Keyboard, Display Screen
• Flex Time: Run errands as needed, just get your stuff done
• Flexible PTO: We believe healthy, happy, relaxed people do better work
• Hybrid: Flexibility to work between your home and our office with everything you need to be successful in both
• Employee Discount: We provide an employee discount of 40% off all Thuma products
• Cell Phone Stipend: $100 per month to recognize that you will use your cell phone for work related things
• Commute Reimbursement: Up to $150 per month for your commute to our office
• Room Upgrade: A complimentary product credit when you start, worth up to $2,000