Director of Enrollment Strategy

Summary

Join VisionPoint Marketing as their Director of Enrollment Strategy, leading a team of enrollment strategists and contributing to the agency's growth. You will translate client goals into effective strategies, collaborate with various teams for flawless execution, and serve as a primary consultant. This role requires senior enrollment leadership experience at a regional public institution, proven results in reversing enrollment trends, and CRM expertise. Success in this position means exceeding client targets, developing your team, and contributing to agency revenue growth. VisionPoint offers a remote-first work environment, competitive benefits, and a people-first culture.

Requirements

• 8+ years in progressive enrollment roles, including at least three years as a VP/AVP of Enrollment Management or Director of Admissions (or equivalent) at a regional public university
• Documented record of reversing or accelerating enrollment trends—e.g., year-over-year gains in headcount, net tuition revenue, or market share. Applicants should be ready to share specific metrics and case studies
• Hands-on administration and campaign execution in Slate (preferred) plus familiarity with Element451 and/or Salesforce Education Cloud. Experience building communication plans, query/report logic, and application workflows
• Demonstrated success aligning brand messaging, digital media, and funnel conversion tactics to enrollment goals
• 5+ years managing professional staff; exceptional presentation skills; comfortable advising presidents, provosts, and boards
• Bachelor’s degree required; master’s preferred (Marketing, Higher Ed Administration, Business, or related field)

Responsibilities

• Lead and mentor VisionPoint’s enrollment strategy team
• Translate our client partners’ institutional goals into demand generation, student search/recruitment, and yield strategies that drive measurable enrollment growth
• Collaborate across creative, media, web, and analytics teams to ensure flawless execution and optimization
• Serve as a primary consultant with clients and SME in new-business pitches
• As a team leader, cast a vision, ensure continuous improvement of our methodologies, and ensure exceptional delivery of VisionPoint’s strategy offerings, meeting the enrollment results of our client partners and fulfilling the team
• Coach, develop, and evaluate a team of Enrollment Strategists; provide clear growth paths and real-time feedback
• Manage the individual growth, professional development, and performance of each direct report, including ensuring that all Strategists develop and continue to build upon a strong understanding of enrollment marketing strategy and quickly grasp each client partner’s situation, opportunities, marketplace, and dynamics; produce on target strategic plans, and appropriately inform and provide the strategic guidance and consultation to our service delivery teammates
• Model our core values in every interaction, serving as a first-level escalation point for identifying opportunities, problem-solving, and strengthening our client satisfaction and project performance
• Contribute to the growth of the agency by serving as a spokesperson and leading representative in discovery meetings, and a subject matter expert on proposals and pitches, particularly concerning enrollment management challenges and solutions
• Oversee and conduct quantitative and qualitative research to develop effective strategies across brand, web, advertising, and enrollment marketing initiatives, with a direct focus on driving demand, applications, and maximizing yield for our client partners
• Serve as a primary contributor and leader of the Strategy team, develop data-driven strategic plans and support tactical roadmaps; quantify impact using enrollment funnel metrics (inquiries, apps, admits, deposits, enrollments)
• Monitor, measure, benchmark, analyze, and consult with our client services team and clients on their strategies and plans throughout project engagements to suggest pivots, reallocations, and investments as appropriate for each client partner’s objectives
• In collaboration with teams across the agency, build processes and develop offerings to ensure the execution of effective plans and attainment of enrollment goals
• Partner with our Client Experience team to envision, scope, price, and pitch enrollment-focused projects and relationships
• Provide institutional case studies, benchmark data, and success metrics that strengthen VisionPoint’s value proposition and win new business

Preferred Qualifications

• 3+ years of previous marketing agency or enrollment consulting experience
• A culture-builder who leads by example and is deeply aligned with VisionPoint’s core values

Benefits

• 401(k) match
• Unlimited PTO
• Standard insurance offerings