Digital Marketing Specialist

Summary

Join Better Me, a fast-growing educational learning center, as a Digital Marketing Specialist to amplify our online presence and drive student enrollment. This remote position requires 30-40 hours per week and offers competitive hourly pay ($22-$30). You will create engaging digital content, manage social media and ad campaigns, optimize website SEO, and support event marketing. Collaboration with various departments is key to aligning marketing goals with brand growth. The ideal candidate possesses 1-3 years of digital marketing experience, strong writing and visual skills, and familiarity with digital ad platforms and SEO tools. Benefits include health insurance, paid sick leave, a 401k plan with matching, and a clear career advancement pathway.

Requirements

• 1–3 years of hands-on experience in digital marketing, social media, or content management
• Strong writing and visual storytelling skills
• Familiarity with digital ad platforms and SEO tools
• Comfortable working independently and remotely

Responsibilities

• Create high quality digital content such as banners, social media posts, website visuals and other promotional materials
• Utilize design tools (e.g., Canva, Adobe Suite, or similar) to align with brand style and layout
• Plan, execute, and optimize paid and organic campaigns on platforms including Facebook, Instagram, and Google
• Support bilingual outreach and community platforms such as :Xiaohongshu (RED)PeachJarYelp / Google / Facebook SEOOther local advertising platforms
• Optimize website and landing pages for search engine visibility
• Monitor key performance metrics (CTR, conversion rates, etc.)
• Coordinate digital promotion of in-person events across Better Me locations (e.g., Cupertino, Sunnyvale, Belmont, etc.)
• Partner with the Site Expansion, Academic Affairs, and Center Training departments to align marketing goals with brand growth
• Coordinate with design and operations teams on campaign visuals and timelines

Preferred Qualifications

• Experience with bilingual (English + Chinese) campaigns or familiarity with Asian American education markets
• Previous work with education, edtech, or community-based brands
• Basic knowledge of CRM or email marketing platforms (e.g., Mailchimp, HubSpot)

Benefits

• Health Insurance
• Paid Sick Leave
• 401K Retirement Plan & Match
• Clear Career Advancement Pathway