Director of Global Events

Summary

Join Outreach, the leading AI Sales Execution Platform, as a strategic events leader on our Marketing team! You will manage our global flagship events program and field marketing, developing innovative in-person and virtual experiences for customers and prospects. This role requires creating a portfolio of events aligned with business objectives, leading the execution of our flagship conference, and managing a core event team. You will collaborate with executives and cross-functional teams, drive event communications, and manage a multi-million-dollar budget. The ideal candidate possesses extensive event management experience, strong leadership skills, and a data-driven mindset. Outreach offers a remote work environment within the US and a comprehensive benefits package.

Requirements

• 10+ years of managing an events team and delivering successful large-scale event experiences, virtual/hybrid event experience required
• Excellent written, verbal, and visual presentation skills
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• Lead and influence w/ executives and cross-functional teams
• Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
• Excellent budget and financial management skills
• Strong understanding and practice of event strategy and content development
• Knowledge and experience with online event platforms and tools (reg/web/mobile) for digital, live-streamed, and in-person events
• Experience working in both digital and in-person event environments, with in-depth knowledge in managing internal and external production teams
• Demonstrated ability to create net new event types, based on business need
• Experience working in an integrated marketing/demand gen organization

Responsibilities

• Create a portfolio of events aligned with the overall business objectives, product roadmap and marketing strategy
• Develop the strategy and lead the execution of our flagship industry conference, Unleash, with a live, virtual and hybrid strategy which attracts tens of thousands of attendees across the globe
• Lead a core event team focused on delivering keynotes, curriculum, executive tracks, communications, and logistics for our 1st party Outreach and Unleash branded events
• Deliver exceptional and unique attendee experiences which drive engagement, attendance, participation, post-event follow-up response and pipeline!
• Work closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, content strategy, etc
• Drive all event communications, both internally and externally
• Research and understand personas for each event type to maximize impact
• Develop the acquisition strategy in partnership with the Demand Generation, Field Marketing and Sales teams to drive high registration of the right target personas
• Work closely with GTM stakeholders and cross-functional marketing teams to develop repeatable content, tools, systems, processes, and guidelines to drive scale and impact
• Set success criteria, manage key audiences, measure, and report the impact of each major event on awareness, engagement, and pipeline acceleration (sales and marketing pipeline and bookings), and ROI
• Build a partner, vendor, and agency network to deliver “best in class” events, including platform vendors, logistics agencies, creative development, and event production
• Maintain a multi-million-dollar budget for all flagship events and closely track monthly, quarterly, and yearly spending against targets
• Develop strong cross-functional relationships to ensure involvement and input on event strategy from product and engineering, customer success, and sales

Preferred Qualifications

• Positive and motivated self-starter
• Comfortable dealing with ambiguity, with the ability to drive clarity for the team

Benefits

• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• Incentive compensation, bonus, restricted stock units