Director, Global Media

Summary

Join SentinelOne's Growth Marketing team as the Director of Global Media, leading global strategy and execution of media programs across online and offline channels. You will drive pipeline growth, collaborate with other teams on account-based strategies, and develop a learning agenda to improve performance. This role requires strong leadership, strategic planning, and analytical skills, along with proven experience in building and executing integrated media programs. The ideal candidate will have a growth mindset and a bias for action. SentinelOne offers a competitive salary, comprehensive benefits, and a dynamic work environment.

Requirements

• Proven track record of building and executing integrated media programs and campaigns with at least 10+ years of experience
• Strong leadership, strategic planning, interpersonal, and communication skills
• Agile leader with the ability to operate as player and coach as the team grows
• Proven ability to leverage analytics, audience insights, and performance metrics to inform decision-making, strategy, and media optimization
• Proven ability to execute a rapid experimentation model and test into what works (growth mindset)
• Strong bias for action and ability to get programs off the ground and across the line
• Working knowledge of key marketing technologies and how they can be used to provide strategic advantage

Responsibilities

• Lead development and execution of strategic recommendations that aligns with business goals, marketing objectives, and drives pipeline growth
• Provide input on segmentation and translate target persona definitions into target audiences for use across media channels
• Collaborate with Integrated Marketing and Field Marketing teams on account-based strategies and programming
• Develop a learning agenda aimed at improving our understanding of performance across key dimensions (channel, creative, tactics, audience, offer, LPO, etc.)
• Oversee and support the execution of media campaigns across channels
• Work closely with Analytics teams to identify drivers of performance, and optimize programs to exceed stated goals across programs, channels, and geographies
• Utilize customer, market research, and performance data, to develop actionable insights that fuel marketing strategies and messaging
• Build and nurture a team of media practitioners in the development of a best-in-class media capability
• Participate as a strategic advisor, providing leadership and guidance across marketing and the business
• Set and raise the bar for what ‘great’ looks like in a media function
• Ensure alignment and timely approval of plans of record for execution with marketing leadership and other stakeholders
• Work in a global capacity, coordinating with regional field marketing and sales teams

Preferred Qualifications

• Expertise in cybersecurity, cloud, IT infrastructure, or selling into technical audiences a plus
• Experience working in a global capacity a plus

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid company holidays
• Paid sick time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events including regular happy hours and team-building events