Chowbus is hiring a
Director of Marketing

Summary

Join our Marketing Team as a multi-faceted Marketing Lead to manage the marketing team and play a lead role in shaping and implementing the marketing strategy to help the brand grow.

Requirements

• 10+ years experience in marketing with SaaS background and at least 5 years in a managerial role
• Bi-lingual in Mandarin and English is required
• Have experience to scale the organization from $10m to +$50m ARR
• Experience managing teams and providing leadership in a growth-oriented company
• Demonstrated experience in developing marketing plans/budgets, leading multiple marketing functions, and carrying out impactful marketing campaigns that drive valuable results
• Proven experience in performance marketing, managing CAC, and efficiently managing spend to achieve business objectives
• Expert knowledge of customer segmentation, user journey building, A/B and multivariate testing
• Solid understanding of assets and content generation
• Strong understanding of measurement and tech solutions to advise on marketing tech stack and enhance our operational capabilities
• Excellent analytical skills with the ability to drive decision-making through data
• Highly organized with an ability to manage resources, budgets, and process
• Phenomenal teammate with ability to establish relationships with senior decision-makers and collaborate effectively with cross-functional teams
• Entrepreneurial spirit with an ability to build growth marketing strategy and operations from scratch in an ambiguous, fast-paced environment; Proactive, curious problem solver with “can-do” attitude

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives
• Collaborate with executive leadership to define marketing goals and KPIs
• Drive demand generation and lead nurturing programs to support sales growth
• Build, lead, and mentor a high-performing marketing team
• Foster a collaborative and innovative team culture
• Manage recruitment, training, and professional development of marketing staff
• Oversee brand positioning and ensure consistent messaging across all channels
• Develop and manage brand identity, including visual and verbal communication standards
• Monitor market trends and competitor activities to refine brand strategy
• Oversee content creation, including blogs, white papers, case studies, and webinars
• Manage digital marketing initiatives, such as SEO, SEM, email marketing, and social media
• Optimize the company website for lead generation and customer engagement
• Collaborate with product teams to develop go-to-market strategies for new product launches
• Create compelling product messaging and positioning
• Develop sales enablement materials, including presentations, datasheets, and FAQs
• Conduct market research to understand customer needs, preferences, and behavior
• Analyze market trends, competitive landscape, and industry developments
• Use data-driven insights to inform marketing strategies and tactics
• Develop and manage the marketing budget, ensuring efficient allocation of resources
• Track and report on marketing spend and ROI
• Make data-driven decisions to optimize marketing investments
• Identify and manage strategic partnerships and collaborations
• Plan and execute industry events, trade shows, webinars, and other promotional activities
• Leverage events to generate leads and enhance brand visibility
• Monitor and report on the effectiveness of marketing campaigns and initiatives
• Use analytics tools to measure performance and identify areas for improvement
• Present regular performance reports to executive leadership