Director of Product Marketing and Proposals

Summary

Join TimelyCare as their Director of Product Marketing and Proposals to lead and scale the product marketing function, ensuring strong go-to-market execution, compelling positioning, and high-impact proposals. The ideal candidate will be a cross-functional leader who excels in product, sales, marketing, and strategy. Responsibilities include overseeing the go-to-market process for new products and features, guiding customer segmentation and campaign targeting, developing sales enablement tools, and managing the proposal process for RFPs, RFIs, and RFQs. The role also involves leading competitive analysis, championing the customer voice, mentoring a team of product marketers, and partnering with various departments. The position requires at least 10 years of experience in product marketing or proposals, including leadership experience, a bachelor's degree in a related field, and strong communication and analytical skills. Preference is given to candidates with experience in higher education, edtech, or digital health.

Requirements

• At least 10 years of experience in product marketing, marketing strategy, or proposals, including 3–5 years in a leadership role
• Bachelor’s Degree in Marketing, Business, Communications or related field
• Proven ability to lead and scale high-performing teams
• Experience working cross-functionally with Sales, Product, and Customer Success teams to execute strategic initiatives
• Strong communicator with demonstrated success in messaging, positioning, and go-to-market planning
• Exceptional organizational and project management skills; comfortable leading through ambiguity and shifting priorities
• Data-driven mindset, with strong analytical skills

Responsibilities

• Own the end-to-end GTM process for new product launches and key feature enhancements
• Guide customer segmentation, persona development, and campaign targeting strategies
• Develop frameworks and tools that elevate the sales enablement function (e.g., messaging guides, battlecards, pitch decks)
• Support customer lifecycle strategies and contribute to retention-focused campaigns
• Oversee the proposal management process (RFPs, RFIs, RFQs), ensuring timely, strategic, and winning responses
• Align proposal content with broader product marketing messaging and strategic positioning
• Maintain up-to-date content libraries and collaborate across departments to gather key inputs
• Lead competitive analysis and synthesize insights to inform product positioning and differentiation
• Champion the voice of the customer and surface market trends that inform roadmap and campaign planning
• Lead and mentor a team of product marketers
• Define and refine our product marketing strategy, aligning with GTM goals across new logo acquisition, expansion, and customer retention
• Oversee proposal strategy and execution, ensuring quality, accuracy, and strategic fit of responses
• Serve as a champion for leveraging AI-powered tools to streamline workflows, personalize communications, and accelerate content development
• Partner closely with Product, Growth, Sales, and Customer Success to define value propositions, develop competitive positioning, and ensure strong internal alignment
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals

Preferred Qualifications

• Masters preferred
• Experience working in higher education, K-12, edtech SaaS, or digital health strongly preferred
• Strong understanding of proposal development and public-sector procurement processes is a plus

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support