Principal Product Marketing Manager

Summary

Join CapIntel's Product team as a Principal Product Marketing Manager and lead the development and execution of go-to-market strategies. You will contribute to product adoption and business growth by creating clear messaging, developing scalable marketing programs, and translating insights into strategic recommendations. Collaborate with product, marketing, and revenue teams to ensure products are well-positioned and successfully launched. Gather and synthesize customer insights, product usage data, and market feedback to inform positioning and strategy. Conduct competitive analyses and market research to support product strategy and contribute to monetization discussions. CapIntel offers a dynamic team environment and the opportunity to impact the wealth industry.

Requirements

• Product Marketing Experience : 6+ years in B2B SaaS product marketing, with experience leading launches and driving adoption
• Strategic Communication : Skilled at translating complex concepts into clear, audience-appropriate messaging
• Customer and Market Insights : Experienced in gathering and applying qualitative and quantitative insights to guide decisions
• Cross-Functional Collaboration : Proven ability to build alignment and partner across product, marketing, and revenue teams
• Hands-On Execution: Comfortable rolling up your sleeves to build messaging, resources, and processes that scale with the business

Responsibilities

• Lead go-to-market strategy for major launches that support roadmap priorities and user adoption
• Build and maintain scalable product marketing processes to ensure consistency across messaging, enablement, and launch execution
• Develop clear, accessible enablement materials that help customer-facing teams communicate product value
• Gather and synthesize customer insights , product usage data, and market feedback to inform positioning and strategy
• Collaborate with product, marketing, and revenue teams to align on messaging, launch planning, and ongoing communication
• Conduct competitive analyses and market research to support positioning, differentiation, and product strategy
• Contribute to monetization discussions by providing customer and market context to inform product value communication

Preferred Qualifications

• Experience in WealthTech, FinTech, or other compliance-focused B2B industries
• Involvement in pricing or monetization strategy for SaaS products
• Background working in multi-product or product-led growth environments