Director of Sales Insights & Analytics

Summary

Join Botanic Tonics as the Director of Sales Insights & Analytics, a forward-thinking role leading the transformation of raw data into strategic foresight. You will serve as a trusted advisor to the CSO and CEO, proactively identifying trends, opportunities, and risks influencing the company's growth. This role involves anticipating future trends, analyzing sales performance, and delivering insights impacting high-level decisions and long-term planning. You will develop dashboards, reports, and forecasts, collaborating with leadership to ensure accurate revenue projections. The position requires strong analytical skills, excellent communication, and experience with various data sources and visualization tools. Success in this role will involve cross-functional collaboration across Sales, Marketing, and Finance.

Requirements

• 8+ years of experience in Sales Analytics, Business Intelligence, or Strategic Insights, preferably in FMCG within the C-store channel
• Proven ability to anticipate trends and provide insight that shapes high-level strategy
• Advanced proficiency in Excel and data visualization platforms (Power BI, Tableau, Looker)
• Must have some experience with Power BI
• Deep experience working with syndicated data ( IRI, Nielsen, SPINS, Circana ) and retailer POS tools
• Strong business acumen with the ability to bridge analytics and executive decision-making
• Exceptional communication and storytelling skills
• Experience in DSD and/or omnichannel retail environments
• Familiarity with CRM platforms like Salesforce or HubSpot

Responsibilities

• Proactively monitor internal and external sales data to anticipate market shifts, customer behavior trends, and emerging business opportunities
• Deliver insights that shape sales strategy, drive commercial decision-making, and influence executive-level conversations
• Build data narratives that connect today’s performance to tomorrow’s strategy
• Identify relevant industry trends and emerging market opportunities that can be leveraged by the National Account Sales Team for business development, customer engagement, and account expansion
• Generate trade-ready insights and milestones that can be used by the Communications and Marketing teams to amplify brand credibility and retail influence
• Own the development of high-impact dashboards, scorecards, and reports that help leadership understand sales performance across all channels
• Analyze sell-in and sell-through trends, customer data, and competitive performance to drive revenue growth and optimize channel mix
• Partner directly with the CSO and CEO to deliver strategic insights that inform company direction, board-level updates, and investor conversations
• Simplify complex data into clear, actionable narratives tailored for executive stakeholders
• Lead and refine sales forecasting models in collaboration with CSO and CEO, ensuring accurate visibility into future revenue
• Identify risks and opportunities in the pipeline before they impact results
• Act as the analytical engine across Sales, Marketing, and Finance—connecting the dots between performance, customer behavior, and product mix
• Influence go-to-market decisions and support the development of new markets through data-driven insights

Preferred Qualifications

MBA or advanced degree in business, analytics, or related field (preferred but not required)