Director of User Activation

Summary

Join RethinkFirst as their Director of User Activation and drive user registration, engagement, and activation within employer groups for RethinkCare solutions. Leverage data insights to develop targeted engagement strategies, maximizing program utilization and enhancing employer partnerships. Collaborate with Marketing, Customer Success, and Product teams to create compelling campaigns and optimize user journeys. This role requires strong data analysis skills, experience in user engagement, and excellent communication abilities. The position offers a generous benefits package, including health, dental, and vision benefits, flexible paid time off, and parental leave. Remote opportunities are available for candidates in select states.

Requirements

• 5-8 years of experience in user engagement, marketing, customer success, or similar roles within a SaaS, healthcare, or benefits-related environment
• Experience in driving user activation, onboarding, and engagement, with a track record of achieving measurable results
• Strong data-driven mindset, with the ability to leverage data and insights to develop effective user engagement strategies
• Expertise in designing and executing email, digital, and event-based engagement campaigns
• Exceptional project management and organizational skills, with the ability to juggle multiple initiatives simultaneously
• Excellent communication skills, both written and verbal, with the ability to present to internal stakeholders and employer partners
• Experience working cross-functionally with Marketing, Product, Customer Success, and other teams
• Bachelor’s degree in Marketing, Business, Health Administration, or a related field (MBA or advanced degree preferred)
• Results-oriented, with a strong focus on driving user engagement and satisfaction
• Highly collaborative and adaptable, with the ability to work effectively across teams and employer groups
• Proactive and creative problem-solver, with the ability to think outside the box to drive user activation
• Passionate about improving healthcare and employee wellness outcomes

Responsibilities

• Develop and execute strategies to increase the registration and ongoing usage of RethinkCare solutions within employer groups
• Identify opportunities for enhancing user experience and activation, ensuring that employees within employer groups are fully engaged with the platform’s offerings
• Lead initiatives that drive user awareness, adoption, and long-term engagement with RethinkCare programs, ensuring optimal usage of available resources
• Utilize claims data, eligibility files, and employer-specific insights to design and refine engagement strategies tailored to individual employer needs
• Analyze data to identify patterns, trends, and areas for improvement in user engagement, and use these insights to inform campaign development
• Work closely with data teams to ensure that insights are actionable and aligned with both user needs and business objectives
• Design and implement email, digital, and onsite engagement initiatives aimed at increasing awareness and utilization of RethinkCare programs
• Develop campaigns targeting both employers and employees, aligning messaging with key pain points and goals
• Plan and execute events or webinars that drive deeper engagement with RethinkCare offerings, ensuring a broad reach across all employer groups
• Develop comprehensive, customizable employer toolkits that include marketing materials, communication plans, and best practices to encourage active user engagement
• Equip employer partners with the resources they need to promote RethinkCare solutions effectively within their workforce
• Ensure toolkits are adaptable to different employer groups, taking into account their unique workforce demographics and needs
• Partner closely with the Marketing, Customer Success, and Product teams to ensure alignment across messaging, user journeys, and overall activation strategies
• Work collaboratively with the Product team to ensure that user feedback is incorporated into platform updates and that product features align with user activation goals
• Align strategies with Customer Success to ensure smooth transitions from onboarding to active usage and to drive long-term user satisfaction
• Act as a strategic partner to employer benefits teams, ensuring clear communication, engagement tactics, and solutions that align with their workforce’s unique needs
• Collaborate with HR and Benefits teams within employer groups to create tailored strategies that promote the adoption and ongoing use of Rethink Care solutions
• Provide expertise and guidance to employers on how to integrate Rethink Care solutions into their existing benefits offerings
• Define key metrics for success in user activation and engagement, including registration rates, active usage, and retention
• Track and report on the performance of engagement campaigns, analyzing data to determine effectiveness and areas for improvement
• Use data insights to refine strategies, optimize ongoing initiatives, and ensure that user activation goals are met consistently

Preferred Qualifications

Familiarity with healthcare solutions, employee benefits programs, or wellness platforms is a plus

Benefits

• Generous health, dental, & vision benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing