Head of Product Marketing

Summary

Join Freshpaint, a rapidly growing software company revolutionizing healthcare data management, as their next Product Marketing Leader. Reporting to the CMO, you will spearhead the product roadmap execution through compelling storytelling and go-to-market strategies. Build and own the product marketing function, collaborating with product and go-to-market teams to launch new features and products. Develop strategic pricing and packaging, ensuring market penetration and customer retention. You will craft customer-facing messaging, bridging product, marketing, and sales teams for optimal growth. This role requires deep understanding of healthcare customers and competitive landscapes, enabling go-to-market teams with essential assets. Freshpaint offers a fully remote work environment (US only) with excellent benefits.

Requirements

• 8+ years of product marketing experience in B2B SaaS with a proven ability to lead and scale the product marketing function
• Strategic thinker and experienced operator: Proven ability to both identify opportunities in the market and drive action to pursue those opportunities Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies, product experiences and value propositions
• The ability to distill complex information and strategies into understandable, actionable, persuasive messages and strategies
• Strong leadership presence and ability to influence, inspire, and motivate up, down, and horizontally across business
• Strong understanding of enterprise sales motions (ACV $100k+), including direct and partner-led
• High emotional intelligence, a collaborative team player with strong interpersonal skills and ability to work well in a cross-functional team environment
• Ability to thrive in ambiguity, pivot with changing dynamics and manage multiple projects simultaneously
• Exceptional project management skills, adept at ruthlessly planning, prioritizing, and executing multiple initiatives simultaneously
• Excellent communication (both written and verbal) and interpersonal skills, with the ability to build strong relationships with internal teams, external partners, and customers
• You obsess over the details. Execution is a must. Moving fast is mandatory

Responsibilities

• Build the product marketing function at Freshpaint
• Work with product and go-to-market teams to lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations
• Embed with product and revenue teams to develop strategic packaging and pricing strategies that maximize TAM penetration, new business revenue and future expansion opportunities while retaining our current customers
• You’ll own the development of customer-facing messaging and positioning, partnering cross-functionally to lead impactful go-to-market strategies that result in market penetration, high customer retention, and meaningful customer expansion
• Be a cross-functional superhero serving as the connective tissue between product, marketing, and selling teams to ensure maximum outcome of our growth-oriented business objectives
• Be the subject matter expert when it comes to understanding the business, challenges, and needs of existing healthcare customers and the potential buyers in our TAM
• Help us stay ahead of competitive pressures by cultivating a solid understanding of our shifting competitor landscape and arming our teams with insights and depositioning kill shots against key competitors
• Enable our go-to-market teams with assets such as battle cards, objection handling, pitch decks, ROI and business case tools, website copy and content, one-pagers, stats and facts, and demo videos
• Drive the strategic go-to-market direction for individual segment growth – from providers to payers to privatized healthcare – including developing core use cases, buyer messaging, and sales plays
• Set clear goals and product marketing KPIs with support from the team

Preferred Qualifications

Subject matter expertise in martech, adtech, and digital advertising a plus

Benefits

• Competitive pay + generous equity (10-year exercise window)
• Fully remote (U.S. only) with a $150/month coworking stipend
• Half-day Fridays, every Friday
• Unlimited PTO—with a required 2-week minimum
• Top-tier health, dental & vision (100% covered for you, 80% for dependents)
• 2 “Treat Yourself” days a year—$100 and a day off, just because
• Generous parental leave
• Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)