Head of Demand Generation

Summary

Join Freshpaint, a rapidly growing B2B SaaS startup, as their Demand Generation leader to spearhead efforts in scaling revenue from $22M to $100M within 24 months. You will build and execute demand generation strategies using an account-oriented approach, focusing on enterprise logos within the healthcare TAM. This role involves running campaigns to drive pipeline engagement, collaborating with sales and marketing teams, and developing segmentation strategies for effective market penetration. You will also mentor a team of marketers and leverage data and technology to optimize growth. Freshpaint is a fully remote company (US only) with a strong emphasis on employee well-being and offers a competitive compensation package.

Requirements

• You’ve led Demand Gen at a high growth B2B SaaS startup scaling revenue from ~$10M-$50M and beyond
• You’ve fully owned the pipeline number as the org scaled
• Proven track record of account based go-to-market strategies—built and executed account-oriented approaches (recognizes that ABM is just a tactic) that quickly won a sizable part of a narrow enterprise logo TAM
• Enterprise demand gen expertise—accustomed to developing marketing strategies and supporting sales strategies for repeatable ≥$100k ACV lands
• Cross-functional operator with company goals as priority one—seamlessly collaborates with broader marketing team and selling teams to make 1+1 = 10
• Uses data and tech to build a growth machine —fearless when it comes to leveraging tooling and data to create an unfair advantage to win the market

Responsibilities

• Build and execute the demand gen strategies that drive us to $100M through an account oriented strategy that unlocks opportunities with thousands of enterprise logos in our TAM
• Run campaigns designed to create engagement that drives pipeline through tight partnership with the sales outbound team
• Be the conductor of the orchestra of campaigns from end to end - ensuring that SDRs, AEs, Demand Gen, Partnerships, & Content are all playing the same tune
• Develop segmentation strategies that ensure our GTM teams can effectively penetrate accounts while diversifying our revenue across the healthcare TAM
• Act a leader and mentor to a team of amazing marketers focused on digital marketing, ABM, & vertical marketing

Benefits

• Competitive pay + generous equity (10-year exercise window)
• Fully remote (U.S. only) with a $150/month coworking stipend
• Half-day Fridays, every Friday
• Unlimited PTO—with a required 2-week minimum
• Top-tier health, dental & vision (100% covered for you, 80% for dependents)
• 2 “Treat Yourself” days a year—$100 and a day off, just because
• Generous parental leave
• Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)