Director Of Video Production, Head Of Youtube

Summary

Join HubSpot Media as the Director, Video Production and Head of YouTube, leading the video strategy for a globally recognized B2B content company. You will oversee a network of YouTube channels, implement editorial strategies to boost audience growth and customer acquisition, and manage a team of video professionals. This high-impact role requires experience in YouTube content creation, scaling video teams, and data-driven decision-making. You'll collaborate with cross-functional teams to optimize channel performance and convert viewers into customers. The position offers a competitive salary and benefits package, with opportunities for professional growth within a dynamic and award-winning company. The role can be remote or hybrid.

Requirements

• Experience creating YouTube content (in both short and long form) that has successfully driven views and business outcomes
• Scaled high-growth video teams and strategies within media or B2B companies
• A passion for video storytelling and the ability to spot what works and doesn’t work
• Deep expertise in YouTube channel management and video production
• A knack for managing diverse, cross-functional teams
• Exceptional collaboration and communication skills
• A deep understanding of digital content trends, audience preferences, and social video
• Strong project management skills and an ability to keep colleagues on task
• Experience and appreciation for using data to inspire creativity and expand the aperture of what’s possible
• A proven track record of hitting or exceeding ambitious growth metrics
• The capability of blending creative ideas with operational efficiency
• A flexible and open-minded approach to work, and a willingness to make adjustments based on audience feedback and channel metrics
• An interest in all things media, and a demonstrated history of media innovation

Responsibilities

• Implement an editorial strategy that fuels audience growth and customer acquisition across our YouTube channels
• Continue to engage audiences with unconventional business stories, founder features, and internet curiosities (The Hustle channel)
• Deliver high-impact strategies and tactics that empower SMBs to acquire new customers (Marketing with HubSpot channel)
• Provide practical, actionable advice that helps founders and sales professionals excel (Business with HubSpot channel)
• Empower HubSpot customers to maximize the value of our product and achieve their business goals through product tutorials (How-To HubSpot channel)
• Drive the strategy for 2 net-new channels launching in Q1 and Q3 of 2025
• Create must-watch videos and series that attract new viewers, keep them coming back for more, and ultimately convert them into qualified leads
• Stay ahead of YouTube and social video trends to ensure our channels are constantly innovating and reaching the widest possible audience
• Continuously optimize content performance based on data and insights
• Set a high bar for editorial excellence
• Guide producers in crafting compelling content lineups and rigorously testing formats to optimize audience engagement
• Lead constructive content reviews that encourage creative exploration and data-driven iteration
• Partner with cross-functional teams to continuously improve key channel metrics, including click-through rates (CTRs), average view duration (AVD), and lead conversion rates
• Obsess over the details, from compelling titles and thumbnails to effective calls-to-action and offer creation
• Run A/B tests to identify what resonates best with your audience
• Partner with Growth and Operations teams to streamline workflows, improve channel performance, and maximize impact
• Guide and mentor a talented team of producers and on-camera talent, ensuring projects stay on track, on budget, and deliver exceptional results
• Oversee the budget, production operating model, systems, and processes
• Strategically balance internal and external resources to maximize video output and efficiency

Preferred Qualifications

• Experience launching and optimizing YouTube channels
• Personal experience growing a YouTube audience
• An understanding of the latest algorithmic trends across YouTube, TikTok, and Meta platforms

Benefits

• Cash compensation range: 240000-384000 USD Annually
• This cash compensation includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay
• Remote or Hybrid work option