Web3 Head of Marketing and Communications

Summary

Join Token Metrics as the Head of Marketing and Communications and lead the marketing strategy for our Web3 technology. You will spearhead initiatives to enhance brand presence, engage the community, and communicate our vision of decentralization and blockchain technology. This role demands a strategic thinker with expertise in traditional and emerging marketing channels and a passion for blockchain technology. You will craft and implement a dynamic marketing strategy, lead cutting-edge marketing campaigns, and direct all aspects of public relations and corporate communications. You will also elevate the Token Metrics brand, foster a vibrant online community, and oversee content creation and distribution. Finally, you will collaborate with other teams and build and mentor a high-performing marketing team.

Requirements

• Demonstrated deep understanding and experience in the crypto or blockchain sector, with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition
• 7+ years of experience in marketing, with at least 4 years in leadership roles within the crypto, fintech, or a related technology field, showcasing the ability to inspire teams and execute visionary marketing strategies
• A history of successful crypto/SaaS product launches, displaying an aptitude for employing creative growth strategies and tactics
• Strong experience in managing corporate communications, with the ability to navigate media relations and articulate a compelling brand story
• Exceptional ability in cultivating and engaging online communities, with specific success within the crypto sector
• Expertise in overseeing content creation and strategy, particularly in video and social media, with a focus on narratives that engage the crypto audience
• Bachelor's degree in Marketing, Business, Communications, or related fields

Responsibilities

• Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth
• Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement
• Direct all aspects of public relations and corporate communications, positioning Token Metrics as a thought leader in the space. This includes managing media relations, crafting compelling press releases, and articulating the company's mission and achievements
• Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels
• Foster a vibrant and engaged online community, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy
• Oversee the creation and distribution of compelling, informative, and engaging content across platforms, particularly YouTube and Twitter/X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand
• Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives
• Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team

Preferred Qualifications

Master's degree or professional marketing or blockchain certifications