Head of Marketing and Communications

Summary

Join Token Metrics as the Head of Marketing and Communications and lead our Web3 marketing strategy. You will craft and implement a dynamic marketing strategy, lead innovative product marketing campaigns, and direct all aspects of public relations and corporate communications. This role demands a strategic thinker with deep understanding of traditional and emerging marketing channels and a passion for blockchain technology. You will elevate the Token Metrics brand, foster a vibrant online community, and oversee content creation. Success requires proven leadership in crypto marketing and a strong ability to build and mentor a high-performing team. If you're ready to shape the future of Web3, apply now.

Requirements

• Demonstrated deep understanding and experience in the crypto or blockchain sector, with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition
• 7+ years of experience in marketing, with at least 4 years in leadership roles within the crypto, fintech, or a related technology field, showcasing the ability to inspire teams and execute visionary marketing strategies
• A history of successful crypto/SaaS product launches, displaying an aptitude for employing creative growth strategies and tactics
• Strong experience in managing corporate communications, with the ability to navigate media relations and articulate a compelling brand story
• Exceptional ability in cultivating and engaging online communities, with specific success within the crypto sector
• Expertise in overseeing content creation and strategy, particularly in video and social media, with a focus on narratives that engage the crypto audience
• Bachelor's degree in Marketing, Business, Communications, or related fields

Responsibilities

• Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth
• Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement
• Direct all aspects of public relations and corporate communications, positioning Token Metrics as a thought leader in the space. This includes managing media relations, crafting compelling press releases, and articulating the company's mission and achievements
• Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels
• Foster a vibrant and engaged online community, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy
• Oversee the creation and distribution of compelling, informative, and engaging content across platforms, particularly YouTube and Twitter/X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand
• Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives
• Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team

Preferred Qualifications

Master's degree or professional marketing or blockchain certifications