Remote Web3 Head of Marketing and Communications

Summary

Token Metrics is seeking a Head of Marketing and Communications with 7+ years of experience in marketing, particularly in the crypto or blockchain sector. The role involves strategic marketing leadership, product marketing innovation, corporate communications excellence, brand development, community engagement, content strategy leadership, cross-functional collaboration, team development, and a deep understanding of the crypto market.

Requirements

• Demonstrated deep understanding and experience in the crypto or blockchain sector, with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition
• 7+ years of experience in marketing, with at least 4 years in leadership roles within the crypto, fintech, or a related technology field, showcasing the ability to inspire teams and execute visionary marketing strategies
• Growth hacking and product marketing expertise: A history of successful crypto/SaaS product launches, displaying an aptitude for employing creative growth strategies and tactics
• Corporate communication and PR skills: Strong experience in managing corporate communications, with the ability to navigate media relations and articulate a compelling brand story
• Community building skills: Exceptional ability in cultivating and engaging online communities, with specific success within the crypto sector
• Content strategy and development savvy: Expertise in overseeing content creation and strategy, particularly in video and social media, with a focus on narratives that engage the crypto audience
• Educational Background: Bachelor's degree in Marketing, Business, Communications, or related fields. Master's degree or professional marketing or blockchain certifications preferred

Responsibilities

• Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth
• Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement
• Direct all aspects of public relations and corporate communications, positioning Token Metrics as a thought leader in the space
• Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels
• Foster a vibrant and engaged online community, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy
• Oversee the creation and distribution of compelling, informative, and engaging content across platforms, particularly YouTube and Twitter/X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand
• Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives
• Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team