Honeycomb.io is hiring a
Director of Web and Organic Strategy in United States

Summary

The job is for a Director of Web and Organic Marketing at Honeycomb, a remote-first company that provides an observability platform. The role involves developing and overseeing the web marketing strategy, conversion rate optimization, user experience and interactive design, organic strategy and SEO infrastructure, metrics and reporting, and technology management.

Requirements

• Experience managing Wordpress and/or PHP-based sites is required
• 7+ years' experience in technical SEO including on-page and off-page SEO, sitemaps, JavaScript indexing, linking, redirects, keyword research, etc
• 5+ years experience Google Analytics and web metrics reporting
• 3+ years experience with Google Tag Manager
• Solid background in technical site optimization, SEO, and web metrics reporting
• Proven experience in executing successful web marketing and organic growth strategies
• Proficiency in A/B and multivariate testing methodologies
• Strong collaboration skills with internal and external teams
• Experience with website migrations, redirect mapping, and linking strategies

Responsibilities

• Develop and oversee the overall web marketing strategy to align with business goals
• Lead and manage the optimization of the website and content for Product-Led Sales (PLS)
• Collaborate with the Growth Marketing Manager on conversion rate improvement strategies for product signups
• Collaborate with cross-functional teams to ensure seamless user journeys and experiences
• Partner with designers and developers to conceptualize and implement interactive design elements
• Contribute to wireframing and page component creation for an engaging user experience
• Drive landing page creation with Web Marketing Manager for campaigns
• Execute and enhance organic growth initiatives, focusing on improving search reach for strategic pages
• Coordinate technical infrastructure audits and implement site improvements based on SEO recommendations
• Collaborate and lead the Web Marketing Manager on technical SEO and dev work needed to meet OKRs including monitor, maintain, and improve the search infrastructure of the site
• Measure and analyze content efforts using tools such as Google Analytics, SEMrush, Google Console, etc
• Establish and maintain accurate web metrics and dashboards to inform marketing decisions

Benefits

• Base pay of $199,000 - $234,000 + 10% bonus
• A stake in our success - generous equity with employee-friendly stock program
• Compensation benchmarked to San Francisco market - no matter where you live (or move)!
• 401k plan to help you plan for your future
• A remote-first mindset and culture (really!)
• 100% employee coverage for Health, Dental, Vision, Life and Disability insurance and 75% for dependents
• Time to Recharge - In addition to our Unlimited PTO policy, we provide ~23 days off through out the year. This includes a company wide break at the end of the year, and we honor having at least one three day weekend a month (if there is not already a locally observed holiday that month, we add one!)
• Pick Your Perk - $600 a year to spend on the perks that you care about most
• Work Life Balance and Flexible Schedule options
• $500 Home Setup Stipend
• $200 Reimbursement for Cell/Wifi/CoWorking
• $1500+ Annual Professional Development Allowance
• Up to 16 weeks of paid parental leave, regardless of path to parenthood
• Maven Inclusive Family-Building benefit including unlimited virtual appointments, coaches & counselors, and $10K ‘wallet’ to support adoption, surrogacy, IVF, and egg/sperm freezing
• Modern Health well-being benefit including self guided resources and access to 12 mental health and 8 coaching sessions - at no additional cost to you
• Semi-annual performance conversations (we call them Review & Rewards conversations) - so you know where you stand, and how you’ll be rewarded for your impact
• Annual compensation review, benchmarking to industry and inflation changes