Director Of Web Strategy

Summary

Join Unlock Health as their Director of Web Strategy and lead the creation and execution of web and technical strategies for clients. You will be responsible for managing a team, developing data-driven strategies, and collaborating with cross-functional teams. This role requires a strong background in web strategy, marketing technology, and client management within the healthcare industry. Unlock Health offers a competitive salary and benefits package, including health insurance, paid time off, parental leave, and flexible work arrangements.

Requirements

• Bachelor's degree or higher preferred (or equivalent work experience)
• 5+ years as a web strategist, 1+ years as a manager
• Excellent written and verbal communication skills
• Excellent analytical and problem-solving skills
• Extensive knowledge of related Ad/Marketing platforms & software

Responsibilities

• Lead web and technical strategy for enterprise clients by: Creating web and technical strategy documentation that defines client needs, UX functionality, and implementation plan for any website or application projects
• Analyze SEO, email, direct mail, and landing page reports on our marketing campaign's overall performance and adjusting strategy as necessary
• Provide strategic thinking, leadership and solution development across technologies & programs, including analytics, personalization, ad technology, testing and optimization, and marketing automation tools
• Work closely with account, PM, and strategy teams to develop data-driven web strategies and campaign plans aligned with business objectives
• Leverage customer insights and market research to identify new growth opportunities and customer acquisition strategies
• Provide guidance and support in developing marketing messaging, content, and creative assets that resonate with target audiences
• Monitor and analyze campaign performance metrics, track KPIs, and prepare regular reports for senior management
• Mentor direct reports in their professional growth, and identify and create opportunities for growth and improvement, through ongoing meetings and during the performance assessment period
• Assist in process documentation and team education for key technologies (Unlock proprietary, Salesforce, Innovaccer, etc.)
• Research new platforms, solutions or processes that could improve MarTech operations, service portfolio and/or results
• Stay updated on emerging trends, tools, and technologies in database management, and make recommendations for continuous improvement
• Educate other team members on best practices, trends, opportunities, and issues within the industry
• Collaborate with sales, product, and marketing teams to align web strategy initiatives with client goals
• Collaborate with VP of Compliance and Development to ensure compliance, security, and optimization across managed systems

Preferred Qualifications

• Healthcare or related industry experience
• Agency experience
• Experience building new functions and capabilities within agencies or health tech

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program