Director, Patient Growth Marketing

Summary

Join Headway, a Series D company revolutionizing mental healthcare, as their Director of Patient Growth Marketing. You will lead and scale patient growth efforts, owning the strategy and execution for acquiring new patients through various channels. This role involves managing a high-performing team, collaborating cross-functionally, and defining a patient growth marketing roadmap. Success hinges on measurable growth and efficiency, requiring creativity, analytical skills, and operational excellence. You will build marketing infrastructure, optimize conversion, and serve as a strategic advisor to executive leaders. This is a pivotal opportunity to impact access to mental healthcare.

Requirements

• Have 10+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth B2C tech companies
• Have deep expertise in paid digital (SEM, Social, affiliates), SEO and and conversion rate optimization
• Are data-driven — you can build dashboards, interpret performance signals, and drive action through insights
• Thrive in fast-paced environments and love testing, learning, and iterating quickly
• Are a hands-on leader who can operate at both strategic and tactical levels
• Have experience building and coaching growth teams and fostering a culture of ownership and experimentation
• Are a clear, compelling communicator who can influence cross-functionally and inspire teams toward a shared vision

Responsibilities

• Own and scale the B2C patient acquisition engine across paid and owned channels
• Hire, mentor, and manage a high-performing growth marketing team
• Define and execute the Patient growth marketing roadmap with clear goals, KPIs, and experimentation plans
• Identify new channels and tactics to unlock scalable and sustainable growth
• Collaborate with Product, Data, Brand, and Ops teams to optimize conversion and reduce friction across the funnel
• Build the marketing infrastructure to measure performance and maximize ROI
• Serve as a strategic thought partner to exec leaders on go-to-market strategy

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development