Director of Marketing

Summary

Join Natera as a Senior Marketing Manager to lead strategic and tactical marketing for Signatera, a personalized molecular residual disease (MRD) test focusing on breast cancer. This role is crucial in integrating MRD testing into standard breast cancer care and significantly contributes to Signatera's growth. The ideal candidate possesses deep oncology knowledge, strong business acumen, and a passion for innovative diagnostics. Responsibilities include developing and executing marketing strategies, translating clinical insights into compelling marketing materials, analyzing sales performance, and collaborating with cross-functional teams. The position requires a Bachelor's degree in a relevant field, 5-7 years of marketing experience in diagnostics or related industries, and strong communication and collaboration skills. Oncology and genomics experience are highly preferred.

Requirements

• Bachelor’s degree in life sciences, marketing, or a related field required; advanced degree (MBA, PhD) strongly preferred
• 5–7 years of experience in product marketing, market analytics, or field sales in diagnostics, biotech, or pharmaceutical industries
• Strategic mindset with strong business acumen and the ability to translate insights into actionable marketing plans
• Excellent collaboration skills and a track record of working effectively across cross-functional teams and external partners
• Exceptional communication skills with the ability to simplify and clearly articulate complex clinical concepts
• Strong organizational and time management skills; able to manage multiple high-impact projects simultaneously
• Demonstrated success in engaging with thought leaders and driving influence through educational initiatives
• Executive presence and a high level of professionalism in both internal and external engagements

Responsibilities

• Develop and execute integrated marketing strategies to reinforce the clinical utility of Signatera in breast cancer, aligned to broader oncology marketing goals
• Translate clinical insights into compelling marketing messages and materials that drive awareness, education, and adoption among key stakeholders
• Create and manage field sales collateral, digital marketing content, and campaigns to support commercial execution
• Analyze product sales performance, customer behavior, and key metrics to inform marketing plans, identify gaps, and optimize results
• Ensure all breast cancer-specific marketing content—especially web and digital assets—reflects the latest clinical data and brand positioning
• Identify and manage relationships with third-party organizations to support joint marketing or educational programs
• Collaborate cross-functionally with Medical Affairs, Sales, Digital, Regulatory, Legal, and external agencies to execute marketing initiatives
• Engage with key opinion leaders and clinical stakeholders to support field engagement and thought leadership opportunities

Preferred Qualifications

• Experience in oncology and/or genomics is highly preferred
• Familiarity with the breast cancer treatment landscape and FDA-approved therapies is a strong plus

Benefits

• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!