Senior Director, Product Marketing

Summary

Join MedeAnalytics, an innovation-focused healthcare technology company, as a Senior Director of Product Marketing. This high-impact role will define how our AI-driven solutions are brought to market, translating complex technology into compelling value for customers. You will collaborate across Marketing, Product, Sales, and Technology to ensure a clear, customer-centric, and differentiated market presence. Your leadership will drive alignment across teams, inform market strategy, support growth, and shape product adoption. The position requires extensive experience in B2B product marketing within the healthcare technology sector, along with strong leadership and communication skills. MedeAnalytics offers a competitive salary and benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field required
• 10+ years in B2B product marketing, with at least 5 in healthcare technology (health plans, providers, or health tech vendors)
• Proven expertise in SaaS and Cloud software, data management software, analytics, and/or digital health platforms
• Demonstrated success launching products, leading GTM strategy, and supporting direct outside sales organizations
• Deep understanding of healthcare operations, IT, IS and financial functions, regulatory trends, payer/provider dynamics, and emerging technologies
• Human-centric benefit mindset and experience in translating user research into product messaging
• Strong storytelling and content development capabilities
• Experience working with Salesforce, Pardot, Highspot, or similar martech stacks
• Comfortable operating both strategically and tactically, often simultaneously as well as demonstrated experience interacting with C-level executives
• Experience managing analyst relationships and incorporating research insights into messaging and planning

Responsibilities

• Develop differentiated messaging and value propositions across our portfolio, including AI-driven analytics, healthcare data platforms, and interoperability solutions
• Participate as a key member in the development of GTM strategy and execution for new product launches, market expansions, and strategic campaigns. Align cross-functional teams around a unified vision and execution plan
• Facilitate customer advisory boards and VOC interviews/interactions to shape product marketing strategy and positioning. Leverage insights from clients, analysts, media and other relevant sources to track the market and competitive landscape, maintain battlecards and capture win/loss data. You will be expect to be a subject matter expert capable of educating others in the business about our markets and solutions
• Own the relationship with and facilitate the company’s products and strategy with key industry analysts (e.g. Gartner, KLAS, IDC, Frost & Sullivan, Forrester). Partner with internal teams to amplify recognition in rankings, awards, and research reports
• Develop compelling sales tools, training, and messaging for field teams. Deliver enablement materials that communicate product value clearly to buyers and influencers
• Partner with Demand Gen and Corporate Marketing to support multi-channel campaigns, content strategy, and segmentation tactics aligned to business objectives
• Work closely with Product Management, Technology, Sales, Clinical, and Commercial teams to shape market strategy, roadmap alignment, packaging, pricing, and positioning and overall GTM strategy and tactics
• Partner with Sales and Product teams to assess market opportunities, including TAM, SAM, and SOM analysis. Support segmentation strategy, define ideal client profiles (ICP), and develop detailed buyer personas to drive targeted marketing and sales efforts

Preferred Qualifications

• MBA or advanced degree preferred
• Pragmatic Institute or similar product marketing certification highly desired

Benefits

• Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date
• Company-Paid Life & AD&D Insurance , plus Short-Term and Long-Term Disability (STD/LTD)
• Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing
• 401(k) Plan with company match
• Paid Holidays and Paid Time Off (PTO) Accruals
• Employee Referral Bonus Program
• Professional Development Opportunities to support your growth