Scribd is hiring a
Director, Performance Marketing

Summary

Scribd is seeking a strategic, results-oriented leader to join their team as the Director of Performance Marketing. The role involves driving the development and execution of the company's paid acquisition strategy, working closely with product and marketing teams, and leading a team of channel owners across various channels.

Requirements

• 7+ years of experience leading performance marketing teams, managing 8-figure annual budgets at a B2C company
• Deep level of specialization with SEM and other direct response channels, with hands-on experience running campaigns and developing strategies

Responsibilities

• Develop and implement digital performance marketing strategy
• Utilize data-driven insights to reallocate spend and optimize return on investment continuously
• Work closely with the product team on developing marketing technology and user experience enablers for an efficient growth pipeline
• Align marketing efforts around the biggest opportunities on our product roadmap; mobilize cross-functional teams to execute them
• Develop paid channel strategies and allocate budgets across channels to drive growth
• Lead the team of channel owners to drive best-in-class execution across channels, including Paid Social, SEM, Affiliate, Influencer, and other channels
• Test new and emerging channels, with the aim to capitalize on unseized market opportunities
• Partner with Brand and Creative teams to produce effective and brand-aligned creative assets
• Lead and inspire a team of growth marketers, providing guidance and fostering a culture of learning and performance

Benefits

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs