G-P is hiring a
Director Product Led Growth Marketing

Summary

Join our team as Director, Product Led Growth Marketing and set up the PLG Marketing function at G-P, partnering with Product team to drive customer acquisition and revenue growth through data-driven marketing strategies.

Requirements

• Experience: 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company. Prior experience in an HR-related industry is a plus
• Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce)
• Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue. Excellent project management skills and the ability to manage multiple priorities effectively
• Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders
• Education: Bachelor’s degree in marketing, Business, or a related field. Advanced degree or certifications in digital marketing, data analytics, or growth hacking a plus

Responsibilities

• Partner with Product Marketing to Identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products
• Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion)
• Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts
• Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
• Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
• Jointly own revenue objectives with Product business team counterparts
• Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points
• Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations

Benefits

• Annual gross base salary range for this position is $140,000-$175,000
• Annual bonus opportunity
• Generous paid parental leave
• Flexible time off
• Flexible spending accounts
• Medical Insurance
• Dental insurance
• Vision insurance
• Sabbatical after 5 years of service