Flatfile is hiring a
Head of Product Marketing

Summary

The job is for a Head of Product Marketing at Flatfile, a fast-growing startup building an AI-powered data exchange platform. The role involves developing a growth strategy, leading product marketing experimentation, setting the vision for product launch, informing product development, monitoring program performance, customer engagement, and communication. The ideal candidate has 7+ years of experience in product marketing from high-growth SaaS companies.

Requirements

7+ years of experience in product marketing or a related field within a SaaS business, ideally from high-growth mid-market and enterprise companies

Responsibilities

• Develop and execute a comprehensive growth strategy aligning with company objectives for product-led and sales-led growth
• Lead product marketing experimentation and optimization efforts across the consideration journey
• Set the vision for product launch and product marketing strategy, and partner closely with Sales and Success counterparts to drive activations, sales enablement, and product adoption
• Inform product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing, and other cross-functional partners to bring our products to market
• Monitor and analyze program performance, adjusting strategies as needed to maximize impact. Utilize data-driven insights to refine and optimize product marketing strategies
• Work closely with Sales and Success teams to drive customer adoption, activation, and platform usage through tailored engagement strategies. Develop and implement initiatives to deepen customer relationships and reduce churn
• Lead product and engineering teams to more deeply understand and build empathy for our global customers through market research, data, customer insights, and stories
• Inspire our teams to bring customers to the center of every product and feature we launch
• Create and maintain the right communication tactics to keep everyone informed and moving in the same direction. Ensure senior management stakeholders are aware, able to input, and updated on progress

Benefits

• Comprehensive health, vision, and dental insurance for you and your dependents
• 401k match. 100% matching for up to 3% and a 50% match for the next 2%
• Equity options for all full-time employees
• 100% remote work environment
• Flexible paid time off, with a recommended minimum of 3 weeks
• $10,000 home office makeover with personal access to an interior designer
• $150 per month toward cell phone and wifi
• The best tools to do your work, including a Mac laptop and top-of-the-line hardware
• 24/7 access to a Health Advocate & free annual membership to One Medical
• 12 weeks of paid family leave