Lead Product Marketer
closedTradeLanes
πRemote - Worldwide
Job highlights
Summary
TradeLanes is seeking a Product Marketer to drive its Product-Led Growth strategy. The role involves owning various marketing functions, conducting customer research, building go-to-market strategies, optimizing marketing channels, and managing departmental budget and ROI. The ideal candidate should have a Bachelor's or MBA degree in Marketing, Business, or a related field with 5+ years of digital marketing experience.
Requirements
- You have a Bachelorβs degree or MBA in Marketing, Business or a related field with previous work experience
- You have 5+ years of direct and relevant experience in digital marketing (previous experience in product marketing is a plus)
Responsibilities
- Work closely with the leadership, customer success and product teams to align on and achieve company targets
- Own company and product positioning and integrity
- Own product marketing roadmap
- Conduct customer research and feed learnings into marketing messaging and strategies
- Own Jobs To Be Done
- Build and execute new go-to-market strategies, including sales, PR, content and events
- Own and optimize marketing channels and their respective funnels, including the website, SEO, and email
- Own product and feature launches, as well as customer adoption
- Own optimization of the free to paid customer adoption
- Own all customer experience touchpoints, including email, in-app, and customer support
- Manage marketing vendors and contractors, including email marketing and SEO
- Define goals and measures of success for all marketing functions and report on them regularly to leadership
- Manage departmental budget and ROI
Preferred Qualifications
Strong bonus points if you have experience in workflow automation tech or import / export (but not required)
Benefits
- A fun and friendly work environment with flexible hours
- Unlimited vacation time
- A Macbook laptop with your preference of 1 or 2 monitors
- Full medical, dental, vision, life, long-term disability and 401k
- A mentor/coach
This job is filled or no longer available
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