Lead Product Marketer

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TradeLanes

πŸ“Remote - Worldwide

Job highlights

Summary

TradeLanes is seeking a Product Marketer to drive its Product-Led Growth strategy. The role involves owning various marketing functions, conducting customer research, building go-to-market strategies, optimizing marketing channels, and managing departmental budget and ROI. The ideal candidate should have a Bachelor's or MBA degree in Marketing, Business, or a related field with 5+ years of digital marketing experience.

Requirements

  • You have a Bachelor’s degree or MBA in Marketing, Business or a related field with previous work experience
  • You have 5+ years of direct and relevant experience in digital marketing (previous experience in product marketing is a plus)

Responsibilities

  • Work closely with the leadership, customer success and product teams to align on and achieve company targets
  • Own company and product positioning and integrity
  • Own product marketing roadmap
  • Conduct customer research and feed learnings into marketing messaging and strategies
  • Own Jobs To Be Done
  • Build and execute new go-to-market strategies, including sales, PR, content and events
  • Own and optimize marketing channels and their respective funnels, including the website, SEO, and email
  • Own product and feature launches, as well as customer adoption
  • Own optimization of the free to paid customer adoption
  • Own all customer experience touchpoints, including email, in-app, and customer support
  • Manage marketing vendors and contractors, including email marketing and SEO
  • Define goals and measures of success for all marketing functions and report on them regularly to leadership
  • Manage departmental budget and ROI

Preferred Qualifications

Strong bonus points if you have experience in workflow automation tech or import / export (but not required)

Benefits

  • A fun and friendly work environment with flexible hours
  • Unlimited vacation time
  • A Macbook laptop with your preference of 1 or 2 monitors
  • Full medical, dental, vision, life, long-term disability and 401k
  • A mentor/coach
This job is filled or no longer available

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