HER App is hiring a
Head of Marketing & Growth in United States

Summary

The job is for the Head of Marketing & Growth at HER, a global LGBTQ+ community platform. The role requires an entrepreneurial, data-driven marketing leader to drive growth through user acquisition, retention marketing, and brand awareness, manage a team of 5, and work closely with the CEO.

Requirements

• At least 4+ years of experience leading growth and / or marketing at consumer mobile or marketplace companies
• Excited to roll sleeves up and execute effectively, iterate quickly and learn repeatedly
• Pride oneself on grit and relentlessness and commitment to delivering ROI
• Obsessed with analytics and very strong at LTV modelling
• Capable of calling on both your left and right brain—you see the need for strong creative campaigns with measurable impacts
• Led and managed teams of performance marketers and growth marketers in the past and are eager to do so again
• Proven track record of crafting successful marketing campaigns and managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques
• Solid knowledge of product & performance analytics (web & app), customer life cycle management, mobile user acquisition and digital marketing tools/techniques
• Exhibit excellent skills in managing difficult or complex situations, including crises and sensitive topics
• A world-class communicator who creates clarity with every spoken or written utterance
• Highly empathetic, mission-driven, and motivated individual

Responsibilities

• Driving and accelerating revenue through user growth from acquisition, retention and brand awareness
• Building and driving efficiency and effectiveness of the customer funnel by setting the roadmap and constant testing
• Developing, planning, launching, and analyzing customer acquisition and retention campaigns
• Managing all core performance metrics (CAC, LTV, churn, conversion rate etc.)
• Own marketing calendar and work with internal resources to facilitate execution
• Work with cross-functional teams to champion a testing culture that rapidly tests, measures and iterates
• Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs
• Build a world leading brand that consumers trust and want to be a part of through content, social media and partnerships
• Work with the CEO to create a strategic vision for all types of marketing and ensure robust, integrated, and flawless execution of the mission, vision and brand story
• Work with Product and Customer Care teams to incorporate customer feedback and refund data and use this data to make long term improvements with the goal of increasing LTV
• Lead by example—nurture and grow a marketing team and hire talented marketing badasses who are results-oriented, data-obsessed, brand enthusiasts who complement your skills