Remote Head of Marketing and Growth

Summary

Join our team as the Head of Marketing & Growth and drive huge user growth over the next 12 months. As a key member of the leadership team, you will manage an existing team of 5 and work directly alongside HER's CEO to drive growth through customer acquisition, retention marketing, and brand awareness.

Responsibilities

• Driving and accelerating revenue through user growth from acquisition, retention, and brand awareness
• Building and driving efficiency and effectiveness of the customer funnel by setting the roadmap and constant testing
• Developing, planning, launching, and analyzing customer acquisition and retention campaigns
• Managing all core performance metrics (CAC, LTV, churn, conversion rate etc.)
• Own marketing calendar and work with internal resources to facilitate execution
• Work with cross-functional teams to champion a testing culture that rapidly tests, measures, and iterates
• Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs
• Build a world leading brand that consumers trust and want to be a part of through content, social media, and partnerships
• Work with the CEO to create a strategic vision for all types of marketing and ensure robust, integrated, and flawless execution of the mission, vision, and brand story
• Work with Product and Customer Care teams to incorporate customer feedback and refund data and use this data to make long term improvements with the goal of increasing LTV
• Work cross-functionally with development, design, data/analytics, and editorial to optimize ads, email capture, and landing pages. Identify and execute on opportunities to increase sales and site conversion
• Lead by example—nurture and grow a marketing team and hire talented marketing badasses who are results-oriented, data-obsessed, brand enthusiasts who complement your skills