Raintree Systems is hiring a
Director Product Marketing

Summary

Join our team as a Director Product Marketing, leading commercialization alignment and developing compelling product positioning and messaging to drive revenue growth.

Requirements

• Bachelor's degree in business, communications, marketing, or related field
• 8+ years of professional experience in product marketing, with a proven track record of success in driving product growth and revenue
• Strong strategic thinking and analytical skills, with the ability to translate complex ideas into simple and compelling messaging
• Excellent presentation skills, with the ability to articulate value propositions to both technical and non-technical audiences
• Ability to take initiative, think strategically, and connect dots to drive results
• Ability to build, manage, and influence relationships with stakeholders at all levels

Responsibilities

• Lead commercialization alignment with key stakeholders across the Raintree organization on all planned releases
• Develop compelling and differentiated product positioning and messaging that resonates with target audiences for new and existing products and services
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging “themes” for regular release showcases and large industry events
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging, and positioning to drive growth
• Influence/contribute to the Product Roadmap via research, analysis, and insights on trends and opportunities
• Play a key role in determining Raintree’s pricing approach for all product releases
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results
• Create GTM launch plans including messaging/positioning/differentiations, presentations for sales/client success, and partnering with marketing on all strategic execution plans
• Ensure consistency of messaging across all marketing channels and materials
• Lead regular product “showcases” for both clients and prospects, building the strategy to optimize reach in partnership with the Product team
• Own and drive Raintree’s case study strategy and process, including interviewing clients and aligning with sales on prioritization
• Prepare talk tracks and messaging approaches prior to major industry events
• Be the go-to evangelist for all of Raintree’s positioning and differentiations across product, services, partnerships and announcements

Benefits

• Remote Work/Work From Home
• Paid Time Off/11 Paid Holidays/Year-End Holiday Break
• Health, Dental, Vision, HSA/FSA
• 401K with Company Match
• Disability & Life Insurance
• Employee Assistance Program
• Paid Parental Leave