Thoropass is hiring a
Director, Product Marketing, Remote - Worldwide

Summary

The job is for a Director of Product Marketing at Thoropass, a fast-growing company specializing in security compliance automation. The role involves leading product marketing strategy, developing messaging, conducting market research, enabling sales teams, creating content, engaging with the industry, and meeting qualifications.

Requirements

• 7-10 years of experience in product marketing, with at least 3 years in a leadership role
• Proven track record in marketing compliance automation software or related cybersecurity products to CISOs or similar technical audiences
• Strong technical background with the ability to understand complex compliance and cybersecurity solutions and translate technical features into compelling value propositions and customer benefits
• Strong analytical skills with the ability to leverage data to drive decisions and optimize marketing performance
• Strong leadership skills with experience managing cross-functional teams and influencing stakeholders
• Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA or advanced degree is a plus
• Willingness to travel as needed to meet with customers, attend industry events, and collaborate with teams

Responsibilities

• Develop and articulate compelling value propositions for our compliance automation products tailored to CISO personas
• Create and refine product messaging that resonates with target audiences and differentiates our offerings from competitors
• Collaborate with product management and sales to develop and document detailed use cases for our products that illustrate how our products solve specific compliance challenges for our ICP
• Work closely with product management to influence product roadmap decisions based on market insights and customer feedback
• Lead the development and execution of go-to-market strategies for product launches and updates
• Conduct market research to understand industry trends, customer needs, and competitive landscape
• Partner with the sales enablement and sales engineering teams to develop sales enablement materials, including sales decks, product demos, training sessions, and competitive battle cards
• Train the sales team on product features, benefits, and competitive positioning to enhance their ability to effectively sell our products
• Partner with the sales and customer success teams to ensure seamless customer experiences and successful product adoption
• Develop and maintain detailed profiles of our ICP, including pain points, goals, and decision-making criteria
• Create and oversee the production of high-quality marketing collateral, including whitepapers, case studies, blog posts, and webinars
• Become a sought after industry expert on the core issues facing the compliance management industry today
• Represent the company at industry events, conferences, and webinars

Benefits

• The salary range for this position is $150,000 - $180,000, which will be commensurate with experience
• Immediate access to health, vision, and dental care
• Early equity in a fast-growing company
• Hybrid work-from-home model
• Unlimited PTO
• Stipend for home office equipment
• Monthly wellness and home wifi stipend