Included Health is hiring a
Director, Product Marketing, Remote - Worldwide

Summary

The job is for a Director of Product Marketing at Included Health, a healthcare company that offers integrated virtual care and navigation. The role involves bringing products to market, developing market-facing materials, partnering with various teams, and growing and leading a high-functioning product marketing team.

Requirements

• 8-10 years of Product Marketing experience ideally in the employer benefits space or working with large enterprise buyers
• Experience growing and leading a high-functioning product marketing team
• Strong analytical ability and exceptional strategic instincts
• Excellent communication skills and ability to package findings into market-facing collateral in a crisp, thoughtful and persuasive manner
• Sound business judgment and problem framing
• Superior storytelling skills to weave a compelling visual narrative
• Enthusiastic collaborator who is able to effectively work across teams with many different stakeholders
• Deep interpersonal skills
• Demonstrated ability to balance and execute multiple projects concurrently

Responsibilities

• Successfully launch new products to the market with compelling narratives for employers, health plans, labor & trust and other target segments
• Develop and maintain a deep perspective on the market landscape, both competitors and buyers, to inform positioning, packaging, and pricing
• Build, maintain and expand a suite of market-facing materials and tools that support our GTM team and work with our training team to train sales
• Partner with Growth Marketing to support a product-led content strategy to drive brand awareness and build our pipeline
• Partner with Product, GM and GTM Ops to package up product releases and communicate company roadmap and innovation
• Support sales and client success with in-house strategic conversations and opportunities
• Develop upsell positioning, compelling case studies and member stories that show our value and advance our selling
• Find opportunities to better showcase our impact with compelling market-facing statistics, easy-to-use GTM analytical tools, pursuit of external validation, and more
• Be responsible for product and service-line documentation for all buyer segments

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year To Volunteer with Charitable Organizations