Director, Revenue Marketing

Summary

Join Abnormal AI as the Director of Revenue Marketing and lead the West Region team. This role is crucial in the company's transition to a full-funnel pipeline ownership model. You will own pipeline generation and progression, forecast and deliver against targets, build integrated quarterly plans, and partner with various teams to achieve revenue goals. You will also hire, coach, and enable a team of revenue-oriented marketers. This position requires strong B2B SaaS marketing experience, a highly analytical mindset, and proven success in pipeline ownership and delivery. The role involves significant collaboration with sales leadership and regional partners.

Requirements

• 10+ years in B2B SaaS marketing with strong emphasis on revenue, field, or regional marketing
• Fluency in designing content/messaging that aligns with the full buyer journey with a proven ability to understand what is going to resonate with each segment of your audience
• A highly analytical, endlessly curious mindset that does not solely rely analysts to reach conclusions
• First-line management experience in a high-growth environment
• Proven track record of owning pipeline and delivering against aggressive goals quarter over quarter
• Experience partnering with Sales at a strategic level—ideally at regional or multi-region scale
• Mastery of Salesforce, Marketo, and marketing analytics tools
• 25% travel for field engagement, key programs, and team events

Responsibilities

• Own the totality of the West Region pipeline generation and progression - from top-of-funnel to closed-won
• Forecast and deliver against pipeline targets in close partnership with Sales and Channel leadership, proactively building gap plans to constantly stay ahead of every stage of pipeline
• Build fully integrated quarterly plans that drive measurable pipeline growth with built-in experimentation and learning loops
• Partner with ops and analytics to align goals, track impact, predict program outcomes, and directly connect field marketing investments to revenue outcomes
• Hire, coach, and enable a team of best-in-class revenue-oriented marketers
• In concert with Integrated Marketing and Strategic Events, support your team in building and executing integrated, multi-channel campaigns tailored to regional sales segments, verticals, personas, and high-value accounts that are fully integrated with national and global campaigns
• Know your audiences: drive sophisticated segmentation that enables your team to create plans and programs that are laser-focused to the unique needs of the region and maximize investments
• Maintain a seat at the West GTM table: join sales leadership meetings, forecast pipeline, and co-own pod performance
• Develop and execute pipeline generation plans with regional resellers and strategic alliances that drive partner-sourced pipeline and amplify GTM impact through co-branded campaigns, field activities, and partner enablement
• Drive seamless handoffs between marketing and sales through integrated programs and maniacal lead management, ensuring no lead is left behind, regardless of source

Preferred Qualifications

• Understanding of the cybersecurity buyer, market dynamics, and partner landscape
• ABM program experience with an understanding of complex buying units
• Experience working with or marketing through VARs and alliances

Benefits

• Bonus
• Restricted stock units (RSUs)
• Benefits