Regional Marketing Director

Summary

Join Yubico as a Regional Marketing Director in the APJ region and lead key marketing initiatives to establish Yubico's presence. You will act as the fractional CMO, developing and executing strategic field marketing plans aligned with sales goals. Collaborate closely with the APJ channel sales team on GTM initiatives and manage relationships with key channel partners. Plan and execute regional in-person activities, track marketing effectiveness, and build relationships with regional leadership. Develop compelling content and leverage existing materials to support field marketing activities. This role requires a Bachelor's degree in Marketing or a related field, 10+ years of APJ field marketing experience (with a plus for cybersecurity experience), and strong communication and collaboration skills. Based in Singapore, the role involves approximately 20% travel within the APJ region.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Based in Singapore
• 10+ years of experience in an APJ field marketing role (2+ years of cybersecurity industry experience is a plus), and at least 3 - 5 years of experience working with channel partners
• Self-starter who can work independently with the ability to execute flawlessly
• Strong attention to detail
• Thrives in a deadline-driven environment
• Strong interpersonal and collaboration skills
• Ability to travel along within APJ 20% of the time
• Strong written and verbal communication skills in English and Mandarin; Japanese language proficiency preferred

Responsibilities

• Lead the development and execution of strategic field marketing plans in the APJ region, aligning with the sales leaders on their goals and initiatives and focusing on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion
• Collaborate closely and regularly with the APJ channel sales team on GTM initiatives with channel partners
• Manage, build and maintain relationships with key channel partners in the region
• Plan and execute regional in-person activities including trade shows, roundtables and unique hosted experiences both with partners and without), ensuring effective pre-event, on-site, and post-event strategies
• Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field in an effort to provide actionable insights for continuous improvement
• Build and maintain strong relationships with regional leadership and key stakeholders to drive collaborative marketing opportunities
• Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities

Preferred Qualifications

Knowledge of Salesforce.com , Marketo, and WordPress systems is a plus

Benefits

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite