Director Sales

Summary

Join AutoFi as a transformational sales leader to spearhead a team of Area Sales Managers. You will own sales strategies, coach your team, and drive a culture of performance and improvement. Leverage the Challenger Sales Methodology, analyze sales metrics, and collaborate cross-functionally. This role requires strong leadership skills, experience in SaaS, fintech, or automotive retail/finance, and a proven track record of exceeding targets. The position offers a competitive salary, comprehensive benefits, and growth opportunities within a dynamic company. Travel is required (60-70%). AutoFi is an equal opportunity employer.

Requirements

• 5+ years of experience leading sales teams in SaaS, fintech, or automotive retail/finance
• Proven ability to exceed targets and develop sales talent at every level
• Strong understanding of dealership workflows, credit processes, lender relationships, and modern retail technology
• Experience selling complex B2B solutions to enterprise accounts and dealer groups
• Strong command of sales strategy and execution with a track record of leading through change and growth
• Familiarity with or certification in Challenger Sales Methodology with the ability to apply and coach it effectively
• Exceptional communication and presentation skills, with the ability to simplify complex concepts for clients and team members
• High emotional intelligence, business acumen, and a passion for building people and teams
• Willingness to travel frequently to engage with customers and support your team in the field

Responsibilities

• Own and execute territory sales strategies aligned with company goals, leveraging market intelligence, team strengths, and growth opportunities
• Lead, coach, and develop a high-performing team of Area Sales Managers with a strong focus on accountability, enablement, and results
• Drive a culture of performance, learning, and continuous improvement through real-time coaching and clear goal setting
• Apply and coach Challenger Sales Methodology to drive consultative selling and meaningful client outcomes
• Monitor and analyze sales metrics to uncover trends, address performance gaps, and fuel data-driven decisions
• Partner cross-functionally with marketing, product, and operations to build effective go-to-market plans and deliver value to customers
• Actively participate in key client relationships and field activities to support your team and capture feedback from the front lines
• Champion a winning, high-integrity culture that values grit, optimism, and collaboration
• Travel 60-70%

Preferred Qualifications

Experience in automotive retail

Benefits

• Medical, Dental & Vision coverage - 100% premium coverage for employee / 50+% for dependents
• Flexible work hours
• Remote environment
• Competitive pay
• Visionary leadership team
• Growth opportunities within a dynamic culture
• Wellness & cultural initiatives (fitness challenges, wellness webinars, virtual games, regional activities, etc.)
• Up to $1K per year for employee professional development
• Stock options - we are all owners!