Director, Sales

Summary

Join Bloomreach as the Director, Sales – Nordics and Benelux, a key regional leadership role driving strategic growth and customer acquisition across the Nordics and Benelux markets. Lead a high-performing sales team, devise the go-to-market strategy, and orchestrate cross-functional efforts to penetrate key verticals, primarily retail. This senior role demands strategic thinking, operational rigor, and a customer-first approach. Cultivate executive relationships, drive market expansion, and ensure sales cycle excellence. Monitor regional KPIs and provide actionable insights to improve win rates, deal velocity, and customer satisfaction. Adapt strategies to market shifts and evolving business priorities. Bloomreach offers a unique culture emphasizing freedom, trust, and flexible working hours, along with various personal development and well-being benefits.

Requirements

• 5+ years of progressive sales leadership experience, with a proven track record of success in the Nordics and/or Benelux markets
• Strong domain expertise in B2B enterprise software/SaaS, ideally with exposure to retail
• Demonstrated success in building and leading geographically dispersed teams
• Exceptional negotiation, communication, and executive engagement skills
• Analytical and data-driven with experience in CRM and sales forecasting tools (e.g., Salesforce)
• Ability to thrive in a fast-paced, matrixed, and global environment
• Bachelor's degree required; MBA or equivalent is a plus

Responsibilities

• Define and execute a comprehensive go-to-market strategy for the Nordics and Benelux, delivering against ambitious growth targets and expanding our market footprint
• Build, mentor, and lead a high-performing sales team. Lead by example and establish a culture of accountability, continuous learning, and excellence in execution
• Oversee complex sales cycles from lead generation through negotiation to close, ensuring a consultative approach and long-term client success
• Partner with Channel, Marketing, Customer Success, Sales Engineering, and Professional Services to deliver tailored solutions and elevate the customer experience
• Build and maintain trusted relationships with C-level stakeholders at customer organisations. Represent the Company at key industry events, conferences, and executive briefings
• Ensure sales processes are adhered to, and CRM usage is optimised to provide transparency, forecasting accuracy, and pipeline discipline
• Oversee the creation and delivery of high-impact proposals and briefs. Ensure that value messaging is clear, compelling, and tailored to stakeholder needs
• Monitor regional KPIs and provide actionable insights to drive improvements in win rates, deal velocity, and customer satisfaction
• Embrace and lead change, adjusting strategies as needed to respond to market shifts, customer feedback, and evolving business priorities

Preferred Qualifications

Fluency in English is essential; proficiency in a Nordic or Benelux language is highly desirable

Benefits

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication
• We believe in flexible working hours to accommodate your working style
• We work virtual-first with several Bloomreach Hubs available across three continents
• We organize company events to experience the global spirit of the company and get excited about what's ahead
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer
• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)
• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges
• Subscription to Calm - sleep and meditation app
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones
• We facilitate sports, yoga, and meditation opportunities for each other
• Extended parental leave up to 26 calendar weeks for Primary Caregivers
• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location
• Everyone gets to participate in the company's success through the company performance bonus
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts
• We reward & celebrate work anniversaries -- Bloomversaries!